Again, mass producing 1 or 2 models is a hell of a lot different than mass producing 20 models in 10 manufacturering plants worldwide. I don't think you're understanding what I'm talking about when it comes to scaling up. You have to look at the big picture. That headline is exactly what I'm talking about when it comes to marketing. Tesla beat 3 models that are way more expensive. Hell, just go compare against the 5 series, E class, and the A6 and see what happens. If you look at the big picture and compare all luxury vehicles, Tesla is a rounding error.Originally posted by supe
Read this headline:
http://money.cnn.com/2013/05/13/auto...udi/index.html
In their first attempt at a mass production car they are already beating out some big names, so if you say boutique, I guess it depends on your definition.
You're also giving the big auto companies too much credit. These companies are very slow moving machines. Many are unionized and all have to work through a dealer network that all steal from the bottom line. Further these car companies have spent decades of R&D and built factories to build ICE vehicles which they won't want to throw away. Their own dealer networks will resist EV's because of their low maintenance costs, and we all know how dealerships make money.
Tesla is more nimble with the direct to consumer strategy because there is no need for a middle man. They are dumping every dollar back into scaling up their operation and reducing costs because that is their long term strategy from the start. Elon is also leveraging real life space technology from SpaceX into Tesla which is a huge advantage both for cost savings and for being technologically . Once Tesla releases an SUV then their lower price Gen3 they will have a very compelling vehicle for each market segment.
You're right about the big manufactures, they have a lot of issues, but that again has nothing to do with scale.