No longer a bucket-list purchase
Speaking to the Guardian in late 2016, Scholl said Boom flights would cost "about the same as tickets in business class...I don't know a single person who wouldn't want to get there in half the time, rather than have some free champagne. It wouldn't be a bucket-list purchase any more. There is a huge market and the margins are enormous."
A former Amazon executive, Scholl previously a software engineer for the online retailer, before managing its automated advertising and social network divisions. A certified pilot, Scholl then moved to become a senior director at Groupon, before founding Boom in 2014. Other Boom staff have worked at Boeing, Virgin Galactic, Gulfstream, Lockheed Martin and Nasa; four of the company's nine-person leadership team are pilots.
Boom was helped to life by Y Combinator, the most high-profile startups accelerator in Silicon Valley which has already produced holiday rental company AirBnB and file storage provider Dropbox. Wright Electric, which hopes to produce a fully electric, 80-seat airplane capable of crossing the Atlantic is also a product of Y Combinator and hopes to be flying within 10 years.