Amazon patents studio photography.... wtf

[kenny]

Haha wtf... don't know whats more absurd, the fact they applied for the patent or the fact it was granted.

Excerpt:


The patent, simply called Studio Arrangement, accounts for one of the most essential foundations of commercial photography: shooting objects in front of a clean white background with very controlled lighting. Though the concept is one familiar to virtually all studio photographers, the patent narrows in on some very particular settings, which Amazon apparently thinks eliminate the need for much post-production work. These include "an ISO setting of about 320," an elevated surface "positioned about 21 inches above a floor level" and so on.

Read More:

http://www.wired.co.uk/news/archive/2014-05/09/amazon-photography-patent

[spikerS]

And this kids, is why the patent system is so flawed.

[kvg]

Thats fucked!

http://www.reactiongifs.com/r/whaaaa.gif

[OU812]

big deal I have a patent on the glass that makes a lense. So Amazon will need to pay me to shoot in a studio.

[BerserkerCatSplat]

It actually makes sense, from a certain point of view. Amazon uses a very specific lighting arrangement for their products shots, and it is always the same. The move to patent the setup was proactive - if a patent troll had gotten a patent for the same setup before Amazon did, they could sue Amazon for patent infringement over every single one of their product photos, potentially a huge payday.