Originally posted by R-Audi
I had a quick chat with the group that handles our SEO and website, and they recommended to handle our own Social Media accounts, and they would help out with tips. Once we are talking Social Media advertising (FB, Linkedin, Instagram) he said it would be more worth our time to pay someone.
Came down to that you cant see an actual ROI on Social media items (regular accounts) but you can gain a lot of views. In his mind it made more sense to spend money on things that you can actually track activity and click rates etc. Highly reccomended a blog... so we will see how that goes.
It's the right approach. Google is shifting local results to sites that have quality content and presence in the region. Having a blog that you fill with good content is a pretty easy way to improve organic traffic and boost overall SEO (so long as you post good content).
I've found that an active social media presence is beneficial for content sites more than it is for small businesses... unless it makes sense that the small business would have a larger social media following (like a design firm or something).
I mean, let's be real: nobody cares about a roofing company's facebook page. That money is better invested in PPC or re-marketing campaigns to supplement the PPC.
However, when I ran WYCA, and with some of my other content properties, I've found that even a moderate social media presence can really help with rankings.
TL;DR - Your web/SEO people have you pretty good advice. Do the blog.
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