Originally posted by Seth1968
Site ranking is obviously the most important factor, and if the business isn't listed in the first few results on a generic search, or on the first visible page, then it's almost guaranteed they won't get the call. I think we can agree on that, but the complexity now arises if those first page listings are PPC/ADs or not. (Just to be clear, by ADs I'm referring to Google Adwords in which the site is labelled as "AD".
The big question then, is how many people ignore the AD results for whatever reason? Now if we go on the assumption that most will ignore the ADs, then how does the potential customer choose what remaining site to click on? The answer of course is mainly determined by the quality and quantity of customer stars they have. The customers line of site will directly go to the highly visible rating stars, followed by the amount of positive reviews.
RE: Business Location. That's only relevant in large cities. For example, I doubt the Google check for location has any affect on smaller cities, but possibly will for a city the size of Calgary. With that said, there's nothing a business owner can do other than move the business.
RE: Website quality, content, quality, load times, etc. I would suspect that these characteristics are typical and adequate in specific regard to customer expectation and the Google ranking.
lol Seth, I'm not debating with you. I was simply pointing out how local SEO works compared to PPC advertising at this point. Your assumptions with local search are dated.
Here's something: right now, pick 3 spots in Calgary reasonably far away and do these searches:
+ Calgary lawyers
+ Pizza Calgary
Take a note of the results, and specifically, how each location has a local pack (the listings in the map) and slightly different results in the organic results below the map. Then do the same experience at two points in Airdrie.
You'll notice that the local results are always location specific. We're (the SEO industry) starting to see this in small towns, too.
Originally posted by killramos
A+ thread, who made Mar a mod?
Originally posted by Arash Boodagh
New user only have to look into my signature and read the Robin Williams thread to see that Im one of the most intellectual persons on this forum.
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