How not to...how to stage and market a home

[JordanLotoski]

Throughout the years I have seen some pretty bad photos and presentation of homes. Thought id post a thread on the difference of a well staged, professionally photographed home vs a non staged camera phone shot home.

I have left the address and the agents name out of this, as this is just to show bad staging in general....Keep this in mind, most agents charge the same rates....so why not get more for your money?

Kitchen...them


Kitchen...me


Great room...them


Great room....me


Bonus room...them


Bonus room...me


Home office....them (this is my favorite)


Home office....me

[Hallowed_point]

There is no way that someone could honestly bill for that as staging! But, I've also seen more then a few hack realtors here.

[K3RMiTdot]

Do you do everything yourself, or do you have somebody to help you out?

LOL at that computer room...
The Jordan Touch looks great though!

[GTS4tw]

Holy crap! Its like you upgraded their windows, door, fireplaces, and counter tops! I want you staging my house.

[JordanLotoski]

Originally posted by GTS4tw
Holy crap! Its like you upgraded their windows, door, fireplaces, and counter tops! I want you staging my house.

They are different homes.

I offer staging advice to all my clients and help where needed...I have been on shopping trips with a few clients that needed help....whatever it takes to achieve top dollar!!

[spike98]

Originally posted by JordanLotoski


They are different homes.

I offer staging advice to all my clients and help where needed...I have been on shopping trips with a few clients that needed help....whatever it takes to achieve top dollar!!

I get what you are saying and agree 100% but an apples to apples comparison would have been more effective at conveying your point.

[guessboi]

Jordan and I went shopping at Ikea a few years back.

[GTS4tw]

Originally posted by JordanLotoski


They are different homes.

I offer staging advice to all my clients and help where needed...I have been on shopping trips with a few clients that needed help....whatever it takes to achieve top dollar!!

Yeah I was just kidding, your pics look 10x better, are those houses listed for the same price? I was just thinking it seemed odd to compare million dollar houses to starter homes. Still terrible staging even for the type of house it is though, but I imagine they are paying a whole lot less.

[ercchry]

he also cleans baseboards

[sputnik]

Looks like one house would probably sell for twice as much as the other house!

Amazing!

[D. Dub]

Anyone else think the "better" staged home looks stark, clinical, and anything but homey?

[NoMoreG35]

Originally posted by spike98


I get what you are saying and agree 100% but an apples to apples comparison would have been more effective at conveying your point.

Exactly. The "them house" and "me house" should be the same asking price houses.
But the computer room was still

[ercchry]

i dont even think they are all from the same house, the "office" looks like that place in mount royal that was up for $1.6mm... then the "bonus room" looks to be a new subdivision house

those damn tricky realtors

dont you have a place you staged that had previously sold? or a place that someone couldnt sell and you came in and redid the photos... like maybe a silly ridge home in cranston with one bedroom?

[Hallowed_point]

Originally posted by D. Dub
Anyone else think the "better" staged home looks stark, clinical, and anything but homey?

Yep, it looks a little too hospital/psych ward for my liking as well. A little character never hurts imo

[FullFledgedYYC]

This is a massively biased comparison... and you know that.

[JfuckinC]

while your comparisons are terrible, I disagree with d.dub/hallowed. all your places look great they would catch my eye on MLS for sure...

[Sugarphreak]

...

[403ep3]

Originally posted by NoMoreG35


Exactly. The "them house" and "me house" should be the same asking price houses.
But the computer room was still

I agree.

The computer room was the only one that was

[Phihalo]

I do agree that these are not 100% apples to apples comparison, however, I also see what Jordan is trying to prove - if you are paying someone to do it, they should be doing a decent job on making the pictures appealing

Looks like wide angle and/or tilt-shift lens are a must for selling homes then

[project240]

Originally posted by FullFledgedYYC
This is a massively biased comparison... and you know that.

My thoughts exactly. Why not show pictures of a house previous listed (with their photos) vs your listing/photos as I'm sure you have or have had a previously listed house...

But completely agree that pictures make a huge difference... Getting potential buyers to the property is the hardest part.