Srs question.. do you guys buy food thats not on sale?
Sobeys is near the cheapest following that tactic. Never buy food or booze full price.
Simple?
"The most merciful thing in the world, I think, is the inability of the human mind to correlate all its contents... some day the piecing together of dissociated knowledge will open up such terrifying vistas of reality, and of our frightful position therein, that we shall either go mad from the revelation or flee from the light into the peace and safety of a new Dark Age."
-H.P. Lovecraft