benyl
10-14-2005, 10:22 AM
The Daily Auto Insider
Tuesday, October 11, 2005
October 2005
Strong anticipated resale value, reliability and durability helped place Japanese brands to top spots on 12 of 23 segments on Strategic Vision's 2005 Total Value Index, the San-Diego based research firm announced in a news release.
According to the research firm, the Total Value Index, which is based on ratings of more than 69,000 buyers, measures the quality of the ownership experience — everything involved in buying, owning and driving a new vehicle. All economics issues, both immediate (price, affordability, deal offered, warranty and standard equipment) and expected (durability, future trade-in, mileage, economical to own, reliability and durability) are then factored against that perceived quality.
Toyota repeated as the corporation with the most winners, four for Lexus (one a tie), one for Toyota and two for Scion, which was the top-rated brand. General Motors won four segments, as did Honda/Acura (one a tie) and BMW/Mini. Nissan scored two wins, while Audi, Ford, Kia and Subaru had one apiece.
"A strong brand reputation equates in owners' minds to value," says Strategic Vision CEO Darrel Edwards, Ph.D. "The expected economic issues of reliability, durability and resale value can carry more weight than incentives since buyers define value not just by price paid, but what they get for their money."
Mini Cooper was the highest scoring model (803), followed by its convertible versions (793), Scion xA and Nissan Altima (tied at 791) and the BMW 3-series (790).
Segment leaders:
Small Car - Scion xA - 791
Small Multi-Function - Scion xB - 770
Medium Car - Nissan Altima - 791
Medium Multi-Function - Chevrolet Malibu Maxx 742
Larger Car - Kia Amanti - 773
Near-Luxury Car - BMW 3-series - 790
Luxury Car - Lexus GS, Acura RL, Lexus LS430 (b) - 778/777/777 (tie) (a)
Luxury Multi-Function - Audi A4/S4 Avant - 743
Small Specialty - Mini Cooper(a) - 803 (less than $25,000)
Small Specialty - BMW 3-series Coupe - 767 (greater than $25,000)
Mid-Specialty Car - Honda Accord Coupe(a) 785
Convertible - Mini Cooper - 793 (less than $30,000)
Convertible - Cadillac XLR(a) - 774 (greater than $30,000)
Minivan - Honda Odyssey - 719
Small SUV - Honda Element - 763
Medium SUV - Toyota 4Runner(a) - 721
Medium Crossover - Nissan Murano - 733
Large SUV - Chevrolet Tahoe - 716
Near Luxury SUV - Lexus RX330(a) - 763
Luxury SUV - Lexus GX470(a) - 772
Compact Pickup - Subaru Baja - 753
Full-Size Pickup - Ford F-150(a) - 721
Heavy Duty Pickup - GMC Sierra 2500/3500 - 708
(a) 2004 Total Value Award winners
(b) Differences of 1-2 points are not statistically significant
Survey respondents purchased their new vehicles between October 2004 and March 2005 and had owned them at least 90 days before they were surveyed. Only models designated 2005 were eligible for Total Value Awards. Since this timeframe preceded manufacturers' "employee discount" promotions, its effect on buyers' perceptions and percent incentives is unknown.
Industry-wide, buyers reported the use of incentives in 60 percent of sales. Scion, at 8 percent, used them the least, while Pontiac at 84 percent had the most frequent use. Overall, use of incentives fell for domestics from 82 to 78 percent, but increased for Japanese and European brands from 38 to 40 percent, and 32 to 33 percent, respectively.
Source: Strategic Vision
http://www.caranddriver.com/article.asp?section_id=30&article_id=10184
Tuesday, October 11, 2005
October 2005
Strong anticipated resale value, reliability and durability helped place Japanese brands to top spots on 12 of 23 segments on Strategic Vision's 2005 Total Value Index, the San-Diego based research firm announced in a news release.
According to the research firm, the Total Value Index, which is based on ratings of more than 69,000 buyers, measures the quality of the ownership experience — everything involved in buying, owning and driving a new vehicle. All economics issues, both immediate (price, affordability, deal offered, warranty and standard equipment) and expected (durability, future trade-in, mileage, economical to own, reliability and durability) are then factored against that perceived quality.
Toyota repeated as the corporation with the most winners, four for Lexus (one a tie), one for Toyota and two for Scion, which was the top-rated brand. General Motors won four segments, as did Honda/Acura (one a tie) and BMW/Mini. Nissan scored two wins, while Audi, Ford, Kia and Subaru had one apiece.
"A strong brand reputation equates in owners' minds to value," says Strategic Vision CEO Darrel Edwards, Ph.D. "The expected economic issues of reliability, durability and resale value can carry more weight than incentives since buyers define value not just by price paid, but what they get for their money."
Mini Cooper was the highest scoring model (803), followed by its convertible versions (793), Scion xA and Nissan Altima (tied at 791) and the BMW 3-series (790).
Segment leaders:
Small Car - Scion xA - 791
Small Multi-Function - Scion xB - 770
Medium Car - Nissan Altima - 791
Medium Multi-Function - Chevrolet Malibu Maxx 742
Larger Car - Kia Amanti - 773
Near-Luxury Car - BMW 3-series - 790
Luxury Car - Lexus GS, Acura RL, Lexus LS430 (b) - 778/777/777 (tie) (a)
Luxury Multi-Function - Audi A4/S4 Avant - 743
Small Specialty - Mini Cooper(a) - 803 (less than $25,000)
Small Specialty - BMW 3-series Coupe - 767 (greater than $25,000)
Mid-Specialty Car - Honda Accord Coupe(a) 785
Convertible - Mini Cooper - 793 (less than $30,000)
Convertible - Cadillac XLR(a) - 774 (greater than $30,000)
Minivan - Honda Odyssey - 719
Small SUV - Honda Element - 763
Medium SUV - Toyota 4Runner(a) - 721
Medium Crossover - Nissan Murano - 733
Large SUV - Chevrolet Tahoe - 716
Near Luxury SUV - Lexus RX330(a) - 763
Luxury SUV - Lexus GX470(a) - 772
Compact Pickup - Subaru Baja - 753
Full-Size Pickup - Ford F-150(a) - 721
Heavy Duty Pickup - GMC Sierra 2500/3500 - 708
(a) 2004 Total Value Award winners
(b) Differences of 1-2 points are not statistically significant
Survey respondents purchased their new vehicles between October 2004 and March 2005 and had owned them at least 90 days before they were surveyed. Only models designated 2005 were eligible for Total Value Awards. Since this timeframe preceded manufacturers' "employee discount" promotions, its effect on buyers' perceptions and percent incentives is unknown.
Industry-wide, buyers reported the use of incentives in 60 percent of sales. Scion, at 8 percent, used them the least, while Pontiac at 84 percent had the most frequent use. Overall, use of incentives fell for domestics from 82 to 78 percent, but increased for Japanese and European brands from 38 to 40 percent, and 32 to 33 percent, respectively.
Source: Strategic Vision
http://www.caranddriver.com/article.asp?section_id=30&article_id=10184