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911fever
03-22-2009, 02:20 PM
FRANKFURT -- German carmaker BMW AG said Thursday its net profit fell 90 percent in 2008 as the global economic crisis cut into demand for its sports and luxury cars.
In an unexpected preliminary earnings release, the Munich-based company said its net profit for the full year dropped to 330 million euros ($416 million) in 2008 from 3.1 billion euros in 2007.
Total revenues fell 5 percent to 53 billion euros from 56 billion euros in 2007.

BMW said in addition to the weak car markets in 2008, the company was affected by 2.4 billion euros in costs to cover bad debts, one-time personnel costs and provisions to cover risks on used car markets.
The company, which is scheduled to release its full earnings report on March 18, did not provide fourth quarter 2008 figures.

BMW also didn't provide an outlook for the full year, though the management made an effort to reassure its investors.

"The BMW Group has been able to make improvements at an operating level in the midst of extremely difficult economic times," Norbert Reithofer, BMW's chief executive said in the release.
"Cost structures have been further optimized, and thanks to rigorous management of free cash flow, the BMW group is in a very solid financial position."
BMW said earnings before interest and taxes, a measure of operating profit, fell 78 percent to 921 million euros from 4.2 billion euros in 2007.

wow, even BMW took a good hit from last year.

Kamen
03-22-2009, 02:33 PM
You could tell from all the crazy good deals they were offering but didn't think it'd be that bad.

bituerbo
03-22-2009, 02:39 PM
Losing 90% of their profit IS THE REASON their revenue only dropped 5%. This is something the NA car manufacturers need to realize, BMW was proactive with their pricing plans and saw this whole economic mess coming. This is how a car manufacturer should be managed - with at least a little foresight.

I see this as a good thing for BMW.

chkolny541
03-22-2009, 02:42 PM
ouchh

Eleanor
03-23-2009, 07:16 AM
Is anyone surprised by this? The people who got hit hardest by the stock markets drive BMW's :dunno:

hampstor
03-23-2009, 08:15 AM
Originally posted by Eleanor
Is anyone surprised by this? The people who got hit hardest by the stock markets drive BMW's :dunno:

No kidding... BMW's are a great status symbol. You should see how many BMW's are on lease busters. I'm surprised soo many people are making 1100-1500/month payments on a daily driver.

Eleanor
03-23-2009, 08:20 AM
^ :werd:

I think you'll be seeing a lot of lease returned 3 series for dirt cheap pretty soon.

Redlyne_mr2
03-23-2009, 08:40 AM
Heavy discounting was the only way they were going to move units, not to mention they were also paying a fair sized flat to a bmw salesperson for selling an 08 model.

Aleks
03-23-2009, 08:47 AM
February 09 vs February 08 sales for Canada :dunno:

Acura 990 1,437 -31.1%

BMW 1,190 1,149 3.6%

Lexus 715 822 -13.0%

Infiniti 429 516 -16.9%

Eleanor
03-23-2009, 08:48 AM
^ incentives, discounts etc. I'm sure came into play.

911fever
03-23-2009, 08:52 AM
Originally posted by Aleks
February 09 vs February 08 sales for Canada :dunno:

Acura 990 1,437 -31.1%

BMW 1,190 1,149 3.6%

Lexus 715 822 -13.0%

Infiniti 429 516 -16.9%

wow Acura is down huge

Xtrema
03-23-2009, 11:33 AM
Originally posted by Aleks
February 09 vs February 08 sales for Canada :dunno:

Acura 990 1,437 -31.1%

BMW 1,190 1,149 3.6%

Lexus 715 822 -13.0%

Infiniti 429 516 -16.9%

Canada doesn't represent the world.

Just BWM USA alone for the same month:

BMW 15,805 24,190 -34.7%

Our 1000+ units is a barely a drop in the bucket.


Originally posted by 911fever


wow Acura is down huge

Part economy, part shitty new grill.

Aleks
03-23-2009, 11:44 AM
Originally posted by Xtrema


Canada doesn't represent the world.

Just BWM USA alone for the same month:

BMW 15,805 24,190 -34.7%

Our 1000+ units is a barely a drop in the bucket.



Part economy, part shitty new grill.

I realize that, but the comments above relate to how many sell in Calgary and how they are all on lease. Looks like people are continuing to lease them. Whether it's due to heavy discounts or whatever I don't think we'll see any less new BMWs on our roads any time soon.