Former Globalive Employee Leaks Marketing Strategy

[luv2ride_bikes]

If these is true, then it looks like we will finally get some cell competition in Canada this fall. These plans look pretty good.

Former Globalive Employee Leaks Marketing Strategy (http://www.intomobile.com/2009/05/19/former-globalive-employee-leaks-marketing-strategy-slides-online.html)




Airtime Rates

$29.99 - 350 minutes, unlimited evenings and weekends, unlimited incoming
$39.99 - 650 minutes, unlimited evenings and weekends, unlimited incoming
$59.99 - Unlimited minutes and incoming.
Voice Add-Ons

$5 - Unlimited nights at 5PM
$8 - Unlimited mornings until 9am
$15 - Unlimited calls to the US
Included Services for Monthly Plans

Unlimited SMS (Canada and USA), Voice Mail, Caller ID, Name Display, MissedCall, Call Waiting, Call Conferencing and Call Forwarding
Optional Services

$4 - 500 international SMS
$7 - Unlimited international SMS
$5 - Video Mail
International Calling

$5 - 100 minutes to Asia
$10 - 250 minutes to Asia
$5 - 100 minutes to Philippines
$10 - 300 minutes to Philippines
$5 - 200 minutes to Eastern Europe
$10 - 350 minutes to Eastern Europe
US Roaming (T-Mobile)

$0.19 per minute without plan
$0.05 per SMS without plan
$0.40 per MB of data without plan
US Roaming Plans (T-Mo)

$15 - 75 minutes
$25 - 200 minutes
$40 - 650 minutes
$10 - 250 SMS
$19.99 - 50MB of data
$29.99 - 250MB of data
$59.99 - 1.5GB of data
Data Access Rates

$10 - Unlimited email (actually a 20MB limit), IM and ‘communities’
$23 - 2.5GB data and unlimited email
$40 - Unlimited
Data Add-Ons

$8 - Unlimited browsing
$5 - Enables tethering
$10 - “100MB of global remote mobile storage”
SIM Cards

$0 on 12 and 24-month plan
$19.99 on 1-month contract
$29.99 outright
Only on a globalWireless handset

[spike98]

They dont really seem that fantastic to me. Except for the unlimited options. You could basicly get unlimited everything for just over $100

My current plan with rogers is about par with this.

[ExtraSlow]

Does not look like a game-changing recipie.
the Unlimited SMS could be pretty poular with certain segments.

regardless, work cellphone ftw!

[Proyecto2000]

Originally posted by ExtraSlow


regardless, work cellphone ftw!

:werd:

[vinc456]

Work cell phones are great but if you work in an industry like IT it really sucks to be on call.

Anyways a little more competition won't hurt the consumer.

[GQBalla]

no difference from what i have with rogers right now

[skandalouz_08]

I don't notice a difference either, I'd probably pay more with globalive

[cdnsir]

Maybe the LD rates sounds ok, but everything else seems to be the same as what we've been paying all along...

[luv2ride_bikes]

What I find good is that all monthly plans come with:
Unlimited SMS (Canada and USA), Voice Mail, Caller ID, Name Display, MissedCall, Call Waiting, Call Conferencing and Call Forwarding

So if you get the $29.99 plan,
350 minutes, unlimited evenings and weekends, unlimited incoming

This is a lot better than what the other providers are offering. Usually you have to pay extra for caller ID, voicemail, name display, call forwarding.

My plan with Rogers is currently $25/month, this gives me 200 minues day time calling, Unlimted Ev/Wknds, and caller id.

What I didn't notice on this is if they will make you pay that ridiculous system access fee like the other providers do.

[Xtrema]

Originally posted by luv2ride_bikes
What I find good is that all monthly plans come with:
Unlimited SMS (Canada and USA), Voice Mail, Caller ID, Name Display, MissedCall, Call Waiting, Call Conferencing and Call Forwarding

So if you get the $29.99 plan,
350 minutes, unlimited evenings and weekends, unlimited incoming

This is a lot better than what the other providers are offering. Usually you have to pay extra for caller ID, voicemail, name display, call forwarding.

My plan with Rogers is currently $25/month, this gives me 200 minues day time calling, Unlimted Ev/Wknds, and caller id.

What I didn't notice on this is if they will make you pay that ridiculous system access fee like the other providers do.

I think that's the game changer right there. This plan on Rogers would have cost at least $10 more.

Data rate still sucks tho. The question is are these guys using the new spectrum or piggybacked to Rogers' infrastructure?

EDIT: NVM, new spectrum which mean possible limited phone choice.

[Kavy]

For people like me who spend 6 hours a day on the phone and have $400-$600 phone bills this will save me some good coin a month. If i had a $150 cell phone bill I would be in my glory.

Thats a winner in my books.

[Mibz]

I think people are under-estimating the effect of being $10 or even $5 cheaper than anybody else. It's not like buying a car where people will pay extra for a brand name. The VAST majority of cell phone users don't give a rats ass who they pay, as long as they're paying as little as possible.

These guys will take the biggest market of cell phone users away from our current Big 3 provided the savings are legitimate and not just differently worded like Koodo and Fido.

As mentioned, phone selection will be key. If they can't secure popular phones then they're hooped, but I have a feeling they'll do just fine.

[arian_ma]

Originally posted by Mibz
The VAST majority of cell phone users don't give a rats ass who they pay, as long as they're paying as little as possible.
I think that last part was meant to say "as long as it's not Telus."

[luv2ride_bikes]

Originally posted by Mibz


As mentioned, phone selection will be key. If they can't secure popular phones then they're hooped, but I have a feeling they'll do just fine.
The link to the article mentioned that they will have 14 phones available for launch. This is the only list they gave


14 Handsets to be made available:

Sony Ericsson (NYSE: SNE) TM506 - 7.2Mbps HSDPA clamshell. $29.99 / 24-month, $99.99 / 12-month and $199.99 monthly / pre-paid. Available in green, silver and red.
Nokia (NYSE: NOK) 5330 XpressMusic - 384Kbps UMTS candybar. $59.99 / 24-month, $109.99 / 12-month and $207.79 monthly / pre-paid. Available in black and red.
Nokia 5730 XpressMusic - 3.6Mbps HSDPA candybar. $49.99 / 24-month, $99.99 / 12-month and $179.99 monthly / pre-paid. Available in black, pink, blue and red.
Nokia 6070 Classic - 10Mbps HSDPA candybar with 5 megapixel camera. Pricing unknown. Available in silver and black.
Sidekick LX 2009 - Pricing and radio information unknown.
Sony Ericsson Xperia X1 - 7.2Mbps HSDPA Window Mobile 6.1 slider. $149.99 / 24-month, $249.99 / 12-month and $449.99 monthly / pre-paid.
Global (HTC) G1 - Identical to the HTC Dream and T-Mobile (NYSE: DT) G1. $129.9 / 24-month, $229.99 / 12-month and $429.99 monthly / pre-paid.
Global (HTC) M1 - Identical to the HTC Magic aka T-Mobile G2 aka MyTouch 3G. Pricing unknown at this point

[Mibz]

Well it's not a terrible list, just a little short.

Anybody know how long Rogers has the iPhone exclusively for?