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View Full Version : I got selected to pitch on the Dragon's Den



cornelius85
02-18-2014, 12:16 PM
I can't believe it! I got word last week that my side business Cornel's World (Reptile Caging and Supplies) was selected to appear in front of the Dragon's March 24th.

I appeared for the open casting call at Mount Royal University and pitched to a couple of the producers among 30-50 other people pitching their companies/products. I brought a bearded dragon and a snake with me and I am sure bringing a Dragon onto the Dragon's Den was probably the key to getting selected.

Has anyone on here ever pitched to the Dragons? I am a huge fan of the show and have probably watched all of the episodes, but I am interested in hearing from someone who has actually got on how the day goes, how to better prepare, and any tips I may need to make it a memorable pitch.

If anything else just wanted to get the word out that I did get selected and to keep an eye out for me on one of the episodes next season. They don't let you know when it airs until it is 2 weeks out, and that could be any time from this fall to over a year from now. I can't wait other than facing off with Mr Wonderful and trying to get any of them to part with some money may be challenging.

Any advise anyone can lend would be much appreciated.

Greg West

Kloubek
02-18-2014, 12:25 PM
That's cool- good for you. I watch that show often and will keep an eye out for ya.

Obviously, utilizing the dragon aspect will really perk their interest so play that up as much as reasonably possible.

"Mr. Wonderful" is a flat out asshat and I'd avoid his offers unless there are no others. There is no doubt he is business savvy but any offers from him are always what's in HIS best interests rather than finding mutually acceptable common ground for all. But as a fan of the show, I bet you know this.

Reptile supplies is a limited market - which means limited ability to make the dragons money. You are going to have to have a strong business plan with proven numbers. For your pitch, I think that will be key. Base your evaluation on real figures and not dreams.... Over evaluating really turns them off.

Good luck!

88CRX
02-18-2014, 12:32 PM
That's awesome and good luck!

Have solid justification on your company value or else you'll get destroyed (which I'm sure you know). And the argument that the reptile supplies market is worth $1billion all I need is 10% of that and we'll be millionaires is NOT a solid justification, always LOL when people use that argument.

Did they give you any recommendation on beefing up your website or product stock for when you hit the air? Not sure on what your product/service is exactly but I'd bet lots of people that don't get deals still get a huge spike in sales after being on the show.

Disoblige
02-18-2014, 12:33 PM
Yeah, make sure your evaluation is realistic. As soon as you put something farfetched, they will eat you alive because they can't be serious with you.

Know your numbers inside and out. Shows you understand your business. Try to wow them with facts, not what you expect to happen in the future, or stuff you can't back up yourself. That's just speculation and they don't give a shit about that.

D'z Nutz
02-18-2014, 12:34 PM
And if all else fails and you start to get desperate, change your game plan and suggest reptiles are a good alternative meat source for Boston Pizza's haha

Disoblige
02-18-2014, 12:39 PM
Originally posted by D'z Nutz
And if all else fails and you start to get desperate, change your game plan and suggest reptiles are a good alternative meat source for Boston Pizza's haha
You gotta have a good personality too. They have to like you as a person. There were times where the Dragons were on the line with a business but they really liked that person and it helped them score a deal. And vice versa, where the business was good but the guy/girl presenting was such a bitch they lost a deal.

So be yourself, but understand they have to like you as a person too. Because in a lot of ways, the business is you.

DeleriousZ
02-18-2014, 12:39 PM
From what I've seen on the dragons den, please for the love of god don't create a gimmicky or over the top product presentation. They never seem to work and they're painful to watch, as something almost always goes wrong.

cornelius85
02-18-2014, 12:40 PM
Originally posted by 88CRX
That's awesome and good luck!

Have solid justification on your company value or else you'll get destroyed (which I'm sure you know). And the argument that the reptile supplies market is worth $1billion all I need is 10% of that and we'll be millionaires is NOT a solid justification, always LOL when people use that argument.

Did they give you any recommendation on beefing up your website or product stock for when you hit the air? Not sure on what your product/service is exactly but I'd bet lots of people that don't get deals still get a huge spike in sales after being on the show.

I will get a call from my producer at the beginning of the month to go over my pitch and they may also go over the exposure aspect of it as well. I have been in touch with my brother who did my website to possible change my website so it is more automated and items can be purchased directly from my website instead of the back and forth emails that I am currently doing. He also said that he would bump the bandwidth to my website before it goes to air so that it doesn't crash when the episode does actually air.

Not knowing when it is going to go to air sucks, but the exposure will be worth it in the end. They don't guarantee that you will actually make it to air, but I am thinking that bringing Dragons should almost guarantee it goes to air unless I don't do a good job presenting.

I am getting my year end done this week in preparation for what I ask and figuring out what I want to ask. I have a number and a percentage in mind, but I am not sure if that is what I will ask or if I will change it. I have solid sales numbers that have steadily increased over the years I have been incorporated, but not too sure where the companies value should be. I know what I think it should be worth, but whether others see it the same as I do I am not too sure yet.

Greg

AndyL
02-18-2014, 12:41 PM
Do a full business plan and prospectus - then just walk up to mr wonderful hand it to him at the start. That'll throw him off guard - and he'll get down to reading and shut his mouth :rofl:

Then you can deal with the others while he's busy reading.

That plus dragons = tv gold :)

cornelius85
02-18-2014, 12:43 PM
Originally posted by DeleriousZ
From what I've seen on the dragons den, please for the love of god don't create a gimmicky or over the top product presentation. They never seem to work and they're painful to watch, as something almost always goes wrong.

It won't be gimmicky at all other than bringing animals, and my daughter with me to present with the pitch. Otherwise I will be having some samples of my caging, and some of the products.

I have to work on the pitch to get across what my business is and the chance for profit. I'm sure that will be a challenge presenting to a group that has zero familiarity with reptiles, or the market.

cornelius85
02-18-2014, 12:46 PM
Originally posted by AndyL
Do a full business plan and prospectus - then just walk up to mr wonderful hand it to him at the start. That'll throw him off guard - and he'll get down to reading and shut his mouth :rofl:

Then you can deal with the others while he's busy reading.

That plus dragons = tv gold :)

There are actually quite a few rules that you have to follow. One of which is you can't present them with any paperwork etc. Even promo stuff is not allowed unless it is pertinent to the presentation. All of it can be preapproved, but distracting Kevin with paperwork would be a definite no.

My daughter has zero fear, and being half asian she is pretty cute. I have toyed with the idea of her handling a tarantula as she really likes them, but not sure on that one yet.

Mitsu3000gt
02-18-2014, 12:51 PM
Seems like almost everyone on there gets ripped apart for one of two things, even if they have a good idea:

1) Valuation too high
2) Not having a good, increasing, sales history or profits

The dragons want to buy into an existing thing, not a "maybe".

Assuming you can avoid those 2 things, you will be ahead of 90% of the people who I see on that show.

It blows my mind people still go on that show with zero sales or crazy valuations - have they never seen an episode?? They get torn to shreds and asked to leave haha.

GTS Jeff
02-18-2014, 12:52 PM
Present the same way you would for a bank loan. Solid business plan with accurate history and conservative forecast for the investor to make their money back. For valuation, do a bit of reading. People usually go by asset value or by a multiple on the net or ROI. It's actually not complicated at all.

Finally, none of the dragons are your friends and all of them are out to screw you. Baldy is just upfront about it.

speedog
02-18-2014, 12:54 PM
Maybe give the owner of Alberta Reptile Parties a call (maybe you already know him) as he's been in the reptile business for a number of years. He is in contact with numerous people, both reptile owners and non-possibly future reptile owners, through his business and could be a wealth of information. He also was the past president of TARAS (The Alberta Reptile and Amphibian Society) - because of his contacts with people who are new to the reptile world and people who have been around, he's quite knowledgeable on the particular subject matter you'll be speaking to.

Seth1968
02-18-2014, 01:01 PM
Many people who don't get an offer or refuse one, will often get an offer from other investors who watch the show. These offers are typically much better than the Dragons.

nj2Type-S
02-18-2014, 01:09 PM
congratulations! i love the show and i'll keep an eye out for you! good luck!

ercchry
02-18-2014, 01:12 PM
customer acquisition cost is normally a question they catch a lot of people on

Ven
02-18-2014, 01:38 PM
I think you stand a good chance to get on the air, but not because it's an attractive or even viable business prospect; outside a home based or limited market interest. You'll get in because it'll provide a show. You'll show up with a dragon, you'll put a spider on Arlene, a snake on Mr. Wonderful, and presto you've got a show with stereotyped animals that elicit reaction, a pile of ready made out takes and cut scenes, and some great promo and flashback material.

Just go in there and say, "I want all this fuckin shit produced in China and available by custom order on a kickass website. I'll give you 51% of the company for a large double double and a kick to Kevin's balls, you just make sure the cheques keep coming. Figure it out amongst yourselves." Then kneel down, spread out your arms, and holler " To me creatures of the night!" TV gold brother.

http://chillopedia.com/wp-content/uploads/ace-ventura-1994.jpg

borN
02-18-2014, 01:38 PM
As said in the thread already, they're all business savvy individuals that love to see numbers. If you can provide them with a solid quantitative model (backed of course by your brilliant idea and pitch), then you'll definitely have a better chance. Whenever I watch the show, the pitches that stand out the most are the ones that already have a deal in place with a large supplier or through other venues which allow them to get their product to the market. Best of luck!!

Sugarphreak
02-18-2014, 01:47 PM
...

chathamf
02-18-2014, 02:21 PM
You mentioned that it'd it's a side business for you. Make sure you express that if/when the company takes off that you will make it your job and not just something you do on the side. They always worry about dedication and when you also have a full time job they struggle to see how you can be so dedicated. Good luck! Looking forward to seeing you on there.

Mar
02-18-2014, 02:38 PM
Originally posted by Mitsu3000gt
The dragons want to buy into an existing thing, not a "maybe".

Assuming you can avoid those 2 things, you will be ahead of 90% of the people who I see on that show.

It blows my mind people still go on that show with zero sales or crazy valuations - have they never seen an episode?? They get torn to shreds and asked to leave haha. One of the largest investments ever was just an idea. Some guy walked in with a photo of a farm and sold an idea of a winery for (I think) $2,000,000.

Also I would suggest buying their books, I read Robert's book 'Driven' and it was a huge eye opener. He went into potentially one of the highest grossing deals he's done with a couple of kids making a website for job applicants and explained how they all got together to sign the deal afterwards and their business partner caused Robert to tear up the cheque and kick them out.

I also have Brett Wilson's which I have yet to read and I know Arlene and Kevin have books as well.

RX_EVOLV
02-18-2014, 02:44 PM
Congrats. I think that's great exposure regardless of the outcome.

I know the guy that used to screen companies for DD and he told me that they assign each applicant 2 set of scores. One for how viable their business is, or said another way, how likely they will get Dragon investment. Second is for how entertaining the story is. Say you are a 10 for business and 1 for entertaining, they will offer you a chance to present. IF you are a 1 for business but 10 for entertaiining, they will also offer you a chance to present, but will warn you that your chance of getting investment is slim. He said for all the years that he worked with DD, not a single person has turned down the chance to present even if they are a 1 for business, because the exposure itself is worth. That's why you also see so many crappy pitch/business ideas on the show ( especially those hippy stuff).

So beside all the obvious stuff like knowing your business and your numbers, and that your valuation is within reasons etc... make sure you make your pitch as entertaining as possible, so that you will make it to the final show. Maybe ask each Dragon to hold a reptile or something.. .. Im sure Arlene freaking out over a snake can be hugely entertaining

cornelius85
02-18-2014, 02:57 PM
Originally posted by Ven
I think you stand a good chance to get on the air, but not because it's an attractive or even viable business prospect; outside a home based or limited market interest. You'll get in because it'll provide a show. You'll show up with a dragon, you'll put a spider on Arlene, a snake on Mr. Wonderful, and presto you've got a show with stereotyped animals that elicit reaction, a pile of ready made out takes and cut scenes, and some great promo and flashback material.

Just go in there and say, "I want all this fuckin shit produced in China and available by custom order on a kickass website. I'll give you 51% of the company for a large double double and a kick to Kevin's balls, you just make sure the cheques keep coming. Figure it out amongst yourselves." Then kneel down, spread out your arms, and holler " To me creatures of the night!" TV gold brother.

http://chillopedia.com/wp-content/uploads/ace-ventura-1994.jpg

Great post!. I just about spit all over my computer reading it. I realize it will mostly be for the show in terms of getting on the show. Whether I get a deal or not I am sure the exposure will be hugely beneficial and that is what I am banking on.

Greg

cornelius85
02-18-2014, 03:01 PM
Originally posted by chathamf
You mentioned that it'd it's a side business for you. Make sure you express that if/when the company takes off that you will make it your job and not just something you do on the side. They always worry about dedication and when you also have a full time job they struggle to see how you can be so dedicated. Good luck! Looking forward to seeing you on there.

Yes I have seen many people ripped for this aspect alone. Right now my side business is at the point where to get bigger I need to make a decision whether to stay at my full time job or getting bigger with the caging. It isn't an easy decision to make given a family to support etc. That is also why I want to appear on the show. If I were to get a deal it would make the decision much easier.

drtoohotty1
02-18-2014, 03:06 PM
A buddy of mine was just on that show a couple of months ago pm me and I can get you in touch with him if you want to talk behind the scenes stuff

cornelius85
02-18-2014, 03:08 PM
Originally posted by speedog
Maybe give the owner of Alberta Reptile Parties a call (maybe you already know him) as he's been in the reptile business for a number of years. He is in contact with numerous people, both reptile owners and non-possibly future reptile owners, through his business and could be a wealth of information. He also was the past president of TARAS (The Alberta Reptile and Amphibian Society) - because of his contacts with people who are new to the reptile world and people who have been around, he's quite knowledgeable on the particular subject matter you'll be speaking to.

Thanks for the reply. I am actually the person that Jason took over for as President of TARAS and have been involved with doing the caging for probably 14 years now. I incorporated 3 years ago when prodded by my family of the risks of having a sole proprietorship as well as the tax advantages. I am well aware of the market aside from a value of reptile sales nation wide given that most of the sales are backyard breeders/suppliers. If I were to guess at a value of sales in Canada I would probably put it in the 250-500 Million. Unfortunately I am unsure how I would prove that or even get a more concise value. I know the main store in Calgary for Reptile only sales and their sales are around a million annually. While it is a small target market there is huge growth potential within it for my business, and thus why I am hoping to get a deal with them.

botox
02-18-2014, 03:10 PM
Originally posted by Mar
One of the largest investments ever was just an idea. Some guy walked in with a photo of a farm and sold an idea of a winery for (I think) $2,000,000.

Also I would suggest buying their books, I read Robert's book 'Driven' and it was a huge eye opener. He went into potentially one of the highest grossing deals he's done with a couple of kids making a website for job applicants and explained how they all got together to sign the deal afterwards and their business partner caused Robert to tear up the cheque and kick them out.

I also have Brett Wilson's which I have yet to read and I know Arlene and Kevin have books as well.
I watched that episode, that guy was their professor and basically said the dragons were stealing their business with the offer they gave which was by the way accepted by the guys who pitched the business. Dude thought he was smarter than the dragons and was asking stupid things like if any of them had a business degree.

Anyhow, like the others stated, make sure your valuation is correct and you have the sales to prove it and not "potential" sales. Some of the pitches they let through are purely for tv ratings and the businesses would never fly so hopefully your's isn't one of them.

Do you know when your episode will air?

cornelius85
02-18-2014, 03:14 PM
Originally posted by Mar
One of the largest investments ever was just an idea. Some guy walked in with a photo of a farm and sold an idea of a winery for (I think) $2,000,000.

Also I would suggest buying their books, I read Robert's book 'Driven' and it was a huge eye opener. He went into potentially one of the highest grossing deals he's done with a couple of kids making a website for job applicants and explained how they all got together to sign the deal afterwards and their business partner caused Robert to tear up the cheque and kick them out.

I also have Brett Wilson's which I have yet to read and I know Arlene and Kevin have books as well.

I saw that episode. It was their teacher who became their business advisor. He did screw the deal for them being too greedy. I can't imagine those guys watching their dreams fall to pieces at the cheque signing because of their "Advisor".

cornelius85
02-18-2014, 03:43 PM
Originally posted by botox

I watched that episode, that guy was their professor and basically said the dragons were stealing their business with the offer they gave which was by the way accepted by the guys who pitched the business. Dude thought he was smarter than the dragons and was asking stupid things like if any of them had a business degree.

Anyhow, like the others stated, make sure your valuation is correct and you have the sales to prove it and not "potential" sales. Some of the pitches they let through are purely for tv ratings and the businesses would never fly so hopefully your's isn't one of them.

Do you know when your episode will air?

I would like to think I have decent sales and the continue to grow year after year. Last year I was over 250K. I realize the premise for getting on will be the reptiles, but I do have a sound business with potential to grow. A key to that would be getting my own commercial space as well as a CNC router so I wasn't outsourcing that work. It would also give me growth potential by outsourcing the use of the machine to other industries like sign companies, and cabinet makers to add income from the machine by doing cutting for them if I had more time.

Greg

Disoblige
02-18-2014, 04:09 PM
I think they'll be pretty happy to hear the 250k in sales and continued growth as long as the margins are decent and you're reasonable with your evaluation.

Aleks
02-18-2014, 04:14 PM
Coworker of mine went on a few weeks ago, pitching the ugly xmas sweater business and got a deal. He's a member on beyond or at least he used to be.

msommers
02-18-2014, 04:27 PM
The biggest factor Ive seen from that show: know you numbers inside and out.

microgrinder
02-18-2014, 04:43 PM
Originally posted by cornelius85
Has anyone on here ever pitched to the Dragons? I am a huge fan of the show and have probably watched all of the episodes, but I am interested in hearing from someone who has actually got on how the day goes, how to better prepare, and any tips I may need to make it a memorable pitch.

I have, and will be pitching again on March 28th. Involve the dragons in the pitch, a lot of what is shown on TV is based around them interacting with each other.

Just based on my own instincts I believe out of the people pitching in Toronto it's about 33% people get 7 min TV spot, 33% get 1 min TV spot, 33% are web exclusives or not shown at all.

Expect a website traffic surge when it airs, have servers ready.

If you want to discuss in more detail or meet up for a beer in Toronto PM me. (we won't be there until March 26th or 27th so we might miss you)

microgrinder
02-18-2014, 04:46 PM
Originally posted by Aleks
Coworker of mine went on a few weeks ago, pitching the ugly xmas sweater business and got a deal. He's a member on beyond or at least he used to be.

Shot about a year ago actually - "TV Magic" ;)

Graham_A_M
02-18-2014, 08:33 PM
Another thing is, Ive seen a lot of good pitches go down in flames, because the proposition is too "small beans" for them, and if its not duplicatable, or anything large scale, without hopes of ever BECOMING large scale, as good as your pitch may be, they probably wont be interested in it.

Like rather then doing all the CNC machining work yourself, (which is very slow, and almost immune to large scale growth considering the fact that everything comes down to how fast *YOU* can go,) I'd get quotes and potential contracts with third party companies that can seriously aid in your manufacturing ability. Id have all those quotes & foreward profit margins all worked out and memorized entirely. That way there is no question to growth, or how you'd go about it if they were to ask.... you'd have all your homework done and viable answers waiting for them already... which helps enormously I found. Bungling round about answers that only happen when they ask very to-the-point questions can really kill your momentum fast I've seen in quite a few instances. When that happens, the pitch is pretty much over unless you're the worlds best come back artist. Which most likely isn't the case. If I were you, I have all the answers they could possibly ask, well rehearsed, that way there will be no awkward bungling responses regardless of what they ask/you may say.

You have to be very ready for some serious growth, and I can assure you the Dragon's wont be the least bit interested in such a small scale operation. If what you make can be instantly put into a very scalable production, then and pretty much, only then would they be interested. Doing stuff like making signs for other companies and the like? no I have very serious doubts you'll get a single person remotely interested.
That being said? if thats your goal, then I wouldn't even waste your time or theirs by going to the show.

Schwa
02-19-2014, 12:31 AM
Hey I'm Aleks' coworker and microgrinder's business partner. Sounds like he got to this thread before I did.

My advice is to take whatever deal they offer you on TV and tank the due diligence if you have to. The business deal and the TV airing are basically two separate things. You will benefit from the marketing from the airing even if you don't close the deal.

Sounds like you already have sales data which will put you ahead of a lot of the pitches. Also you can't approach the Dragons without prior approval and logos, displays, etc will be gone over with your producer.

microgrinder
02-19-2014, 11:07 AM
250k/year revenue is probably in the top 20 percentile of DD pitches, so I wouldnt say that you solely got on due to the reptiles (but it didn't hurt)

Expect to be in front of them for at least 30 minutes, also I suspect that they'll ask why you arent full time with it.

cornelius85
02-19-2014, 11:16 AM
Originally posted by microgrinder
250k/year revenue is probably in the top 20 percentile of DD pitches, so I wouldnt say that you solely got on due to the reptiles (but it didn't hurt)

Expect to be in front of them for at least 30 minutes, also I suspect that they'll ask why you arent full time with it.

Thanks for the comments guys. It definitely helps me prepare. I am sure they will ask why I am not doing it full time. I'm basically at the point now where I will soon have to make that decision, and thus why I am coming to the Den to possibly get their help. We will see what happens. Good luck to you guys as well.

cancer man
02-19-2014, 11:23 AM
Originally posted by D'z Nutz
And if all else fails and you start to get desperate, change your game plan and suggest reptiles are a good alternative meat source for Boston Pizza's haha

I'd pay 30 bucks for a lizard hotdog.
20 years ago i paid 15.00 for rattlesnake.

Feruk
02-19-2014, 12:29 PM
Originally posted by Seth1968
Many people who don't get an offer or refuse one, will often get an offer from other investors who watch the show. These offers are typically much better than the Dragons.
Bingo. I'd treat the TV show as incredible free advertising.

Myrrinda
02-19-2014, 12:36 PM
My cousins went on the show and pitched their Camelina oil. The company is Three Farmers by Canpressco.

They had originally booked an appearance, and if I remember correctly, one of them had met Brett Wilson before going on the show, and he suggested they wait until they had larger distribution and sales. They waited a year or so, increased distribution across Canada, and went in there with a really strong presentation. Arlene ended up investing, and they've had pretty good success with her. They've now expanded into the US, they've increased their distributors in Canada, and they've made appearances on tv. One of them is a red seal chef, so she goes on various shows across Canada doing cooking presentations with the oil. She was on Breakfast Television a couple weeks ago.

So basically, if you have a good presentation, a reasonable valuation with support for the number, and seem driven, you'll probably have a good chance.

Edit: Here's their pitch. http://www.cbc.ca/dragonsden/pitches/three-farmers-camelina-oil

cornelius85
02-19-2014, 05:50 PM
Originally posted by Feruk

Bingo. I'd treat the TV show as incredible free advertising.

Definitely not free, but well worth the money. It will probably cost me about 4k all said and done with flights, shipping my product, meals, and hotel. To be exposed to that many potential customers it is an expense I am fine with.

Seth1968
02-19-2014, 07:14 PM
Originally posted by Feruk

Bingo. I'd treat the TV show as incredible free advertising.

Wow. Someone who gets it.

In other words OP, go on the show and refuse all offers. Drag it out as long as possible.

You'll get calls from other investors that won't soak you like the dragons.

msommers
02-19-2014, 07:31 PM
Unless you get them all on board, that's a lot of contacts! For for 4k for marketing/advertising on national TV to describe your product, might as well. The dragons also know people come on just for advertising purposes but they also gouge the shit out of people too--kevin being the worst offender.

DustanS
02-20-2014, 05:11 AM
.

cornelius85
02-20-2014, 10:22 AM
Originally posted by DustanS
Congrats Greg!

The exposure that will be gained will be beneficial regardless of getting a deal from the dragons. Maybe a private investor will contact you offering you a partnership, or perhaps it will help you break into the American market.

Either way I admire your consistency in the industry, and you've proven yourself to be a respected Canadian supplier. It's a tough business to be in!

Best of luck and I have it pvr'd so I won't miss it!

Thanks Dustan,

The American market is something I am not even interested in. After doing a show down in San Diego the market is too cut throat out there and margins are very low. There is a lot of competition out there as well as a lot of people still use melamine as it is so cheap. After working with the plastic I can't see how people still use melamine.

variance
02-20-2014, 04:36 PM
Does Dragon's Den have the same fine print obligations that Shark Tank has?

Shark Tank is fully aware that some people just come onto the show to get free advertisement and as such they make you sign an agreement to give 5% of their company or 2% of any future royalties to just appear on the show. A pretty steep price for "free" advertising. The article below mentions they might be moving away from this model, but I haven't seen anything final yet.

http://www.forbes.com/sites/jjcolao/2013/06/13/is-shark-tank-really-worth-5-of-your-company-business-owners-say-absolutely/

Disoblige
02-20-2014, 04:41 PM
5% or 2% royalty just to be on the show?!

LOL, that sucks.

cornelius85
02-20-2014, 04:42 PM
Originally posted by variance
Does Dragon's Den have the same fine print obligations that Shark Tank has?

Shark Tank is fully aware that some people just come onto the show to get free advertisement and as such they make you sign an agreement to give 5% of their company or 2% of any future royalties to just appear on the show. A pretty steep price for "free" advertising. The article below mentions they might be moving away from this model, but I haven't seen anything final yet.

http://www.forbes.com/sites/jjcolao/2013/06/13/is-shark-tank-really-worth-5-of-your-company-business-owners-say-absolutely/

From everything they have provided me thus far there isn't anything like that in place.

Schwa
02-20-2014, 06:45 PM
You don't have to give equity to go on the Den. And also for Shark Tank Mark Cuban reversed that deal for everyone who pitched on the show, so now they don't take equity either.

Note that even though you go into the studio and tape there is no guarantee that you will make it to air if your pitch is boring, etc.

I would still suggest you take any deal offered to you to increase your chances of making it into an episode, and then just back out during the due diligence process.

microgrinder
02-20-2014, 06:46 PM
Originally posted by variance
Does Dragon's Den have the same fine print obligations that Shark Tank has?

Shark Tank is fully aware that some people just come onto the show to get free advertisement and as such they make you sign an agreement to give 5% of their company or 2% of any future royalties to just appear on the show. A pretty steep price for "free" advertising. The article below mentions they might be moving away from this model, but I haven't seen anything final yet.

http://www.forbes.com/sites/jjcolao/2013/06/13/is-shark-tank-really-worth-5-of-your-company-business-owners-say-absolutely/

This information is old and no longer true for anyone going onto shark tank. (No longer true for anyone who has been on ST in the past as well)

DD has never had a clause like this.

The exposure is good, likely worth the $4k, assuming they air it and its a viable business

RX_EVOLV
02-20-2014, 09:43 PM
$4000 is a good deal for the exposure. Doing one trade show alone will cost you a few grand easily. Pitching to the local angel investor community will cost for $1000+. We spend over $2000 just to get a half page ad in a journal magazine.