Cherokee Trackhawk - seriously?

[Darkane]

Two years ago I put myself on the South Trail Jeep dealer list for one.

To my surprise they called me a couple days ago. They actually kept my info on this mystery list lol.

I followed up again and they’re asking an ASTRONOMICAL $150,000!

I told them straight up I’m cross shopping a Porsche at that price. I’m out haha.

Are the other dealers in Calgary this insane? This isn’t a super limited vehicle, however the base MSRP is quite high too. $110,000.

[e31]

I think this is the worst aspect of any Dealership. Back when the Challenger SRT8 came out I had my name on the list. One by one all the dealers called asking 30+k over MSRP. Told them to leave me alone till they would honor MSRP. Have not considered Chrysler/Dodge/Jeep since.

[Darkane]

I think this is the worst aspect of any Dealership. Back when the Challenger SRT8 came out I had my name on the list. One by one all the dealers called asking 30+k over MSRP. Told them to leave me alone till they would honor MSRP. Have not considered Chrysler/Dodge/Jeep since.

Same deal with the GT350R which IS a super limited car. All dealers do it, but some want to play ball at least.

[Hallowed_point]

For a Chryco product? Are they nuts?

[rage2]

I don't feel as bad anymore with MB making me pay MSRP and not allowing discounts on my 1 of 10 C63 Black Series in Canada haha.

[Buster]

why do people get upset at someone trying to discover the price at which they can maximize the sale of an asset.

[Twin_Cam_Turbo]

I saw a new Trackhawk on kijiji at a Chrysler dealer for $130k not long ago I think.

[pf0sh0]

There are 3 on kijiji $120k ++

https://www.kijiji.ca/b-calgary/trackhawk/k0l1700199?dc=true

[benyl]

I was just at Ford yesterday and apparently Raptors are now finally selling for MSRP.

[HiTempguy1]

why do people get upset at someone trying to discover the price at which they can maximize the sale of an asset.

Because you are acting like the market of "new car sales" is a completely free, rational market. Which it isn't.

As an example, look at Mistu Evo 10's. They manufactured a ton, but MSRP was $45K+ for what is a shitacular car overall. Most were advertised at $50k+ at dealers, zero room to budge. I've seen evo's sit on lots for YEARS. So, this isn't really a case of price discovery. Its a case of a monopoly (the dealership) artificially limiting the supply of a product.

And then what happens is the manufacturer goes "huh, we aren't selling any of this performance car, the market doesn't want it" while the real issue is the ridiculous gouging.

End of the day, just because someone manages a multi-million dollar car dealership does not mean they actually have a clue, or are operating in the most rational method for making said dealership profitable. Hence the outrage.

Another example, 3 or so years ago I was SERIOUSLY considering buying a Sonic RS as a daily driver. One dealer in Edmonton had a two year old model that hadn't sold, exactly everything I wanted. Pricing was very good, but they wouldn't finance at a good rate (5.49% LAWL). I tried to explain to them that if I bought the car at that rate, I might as well get a brand new model that would be inherently worth more with 0% financing, as the paid price would be the same, and the car would have more value over its lifespan and even just as it leaves the lot. I was seriously ready to buy. Nope, no interest. :dunno: Nobody wanted this f*&king things, they had a way to get rid of it, and they didn't take it.

[Hallowed_point]

Because you are acting like the market of "new car sales" is a completely free, rational market. Which it isn't.

As an example, look at Mistu Evo 10's. They manufactured a ton, but MSRP was $45K+ for what is a shitacular car overall. Most were advertised at $50k+ at dealers, zero room to budge. I've seen evo's sit on lots for YEARS. So, this isn't really a case of price discovery. Its a case of a monopoly (the dealership) artificially limiting the supply of a product.

And then what happens is the manufacturer goes "huh, we aren't selling any of this performance car, the market doesn't want it" while the real issue is the ridiculous gouging.

End of the day, just because someone manages a multi-million dollar car dealership does not mean they actually have a clue, or are operating in the most rational method for making said dealership profitable. Hence the outrage.

Another example, 3 or so years ago I was SERIOUSLY considering buying a Sonic RS as a daily driver. One dealer in Edmonton had a two year old model that hadn't sold, exactly everything I wanted. Pricing was very good, but they wouldn't finance at a good rate (5.49% LAWL). I tried to explain to them that if I bought the car at that rate, I might as well get a brand new model that would be inherently worth more with 0% financing, as the paid price would be the same, and the car would have more value over its lifespan and even just as it leaves the lot. I was seriously ready to buy. Nope, no interest. :dunno: Nobody wanted this f*&king things, they had a way to get rid of it, and they didn't take it.

That was another one that I just shook my head at. 45 K for an AWD lancer with suspension upgrades and a body kit.

[Buster]

Because you are acting like the market of "new car sales" is a completely free, rational market. Which it isn't.

As an example, look at Mistu Evo 10's. They manufactured a ton, but MSRP was $45K+ for what is a shitacular car overall. Most were advertised at $50k+ at dealers, zero room to budge. I've seen evo's sit on lots for YEARS. So, this isn't really a case of price discovery. Its a case of a monopoly (the dealership) artificially limiting the supply of a product.

And then what happens is the manufacturer goes "huh, we aren't selling any of this performance car, the market doesn't want it" while the real issue is the ridiculous gouging.

End of the day, just because someone manages a multi-million dollar car dealership does not mean they actually have a clue, or are operating in the most rational method for making said dealership profitable. Hence the outrage.

Another example, 3 or so years ago I was SERIOUSLY considering buying a Sonic RS as a daily driver. One dealer in Edmonton had a two year old model that hadn't sold, exactly everything I wanted. Pricing was very good, but they wouldn't finance at a good rate (5.49% LAWL). I tried to explain to them that if I bought the car at that rate, I might as well get a brand new model that would be inherently worth more with 0% financing, as the paid price would be the same, and the car would have more value over its lifespan and even just as it leaves the lot. I was seriously ready to buy. Nope, no interest. :dunno: Nobody wanted this f*&king things, they had a way to get rid of it, and they didn't take it.

I didn't say the dealership was behaving in a way that makes sense. I said I don't understand why people get upset. The dealership doesn't (or shouldn't) get upset at you for not wanting to pay a certain price - and you would find it odd if they did. But people think it's reasonable to get upset when someone asks a certain price.

[Chandler_Racing]

This SUV has me thinking, personally I think the $110k is reasonable given what you get but my money is betting there will be 20k of incentive on these units.

Off memory they have about $10k of margin so tons of wiggle room.

[J-hop]

Because you are acting like the market of "new car sales" is a completely free, rational market. Which it isn't.

As an example, look at Mistu Evo 10's. They manufactured a ton, but MSRP was $45K+ for what is a shitacular car overall. Most were advertised at $50k+ at dealers, zero room to budge. I've seen evo's sit on lots for YEARS. So, this isn't really a case of price discovery. Its a case of a monopoly (the dealership) artificially limiting the supply of a product.

And then what happens is the manufacturer goes "huh, we aren't selling any of this performance car, the market doesn't want it" while the real issue is the ridiculous gouging.

End of the day, just because someone manages a multi-million dollar car dealership does not mean they actually have a clue, or are operating in the most rational method for making said dealership profitable. Hence the outrage.

Another example, 3 or so years ago I was SERIOUSLY considering buying a Sonic RS as a daily driver. One dealer in Edmonton had a two year old model that hadn't sold, exactly everything I wanted. Pricing was very good, but they wouldn't finance at a good rate (5.49% LAWL). I tried to explain to them that if I bought the car at that rate, I might as well get a brand new model that would be inherently worth more with 0% financing, as the paid price would be the same, and the car would have more value over its lifespan and even just as it leaves the lot. I was seriously ready to buy. Nope, no interest. :dunno: Nobody wanted this f*&king things, they had a way to get rid of it, and they didn't take it.

Sorry but how is restricting the supply of a brand of product a monopoly? As a consumer you have an option to buy a different brand car/suv/truck. Other brand dealerships can capitalize on that buy offering reasonable prices and supply. If this means Chrysler dealerships lose profit they will adjust to find that maximum profit point. This is literally the epitome of a free market. A Cherokee trail hawk is a unique product within a large market, it isn’t the market and it certainly doesn’t have the monopoly on the market.

[D'z Nutz]

I followed up again and they’re asking an ASTRONOMICAL $150,000!

That's a bargain compared to what you'll be paying in BC after April 1st haha

[heavyD]

I didn't say the dealership was behaving in a way that makes sense. I said I don't understand why people get upset. The dealership doesn't (or shouldn't) get upset at you for not wanting to pay a certain price - and you would find it odd if they did. But people think it's reasonable to get upset when someone asks a certain price.

The issue is that in North America MSRP is the maximum going rate for manufactured goods. You may get items cheaper when they are on sale or from a volume dealer that can sell for less but you never pay more. When there is a shortage on say Nintendo consoles you don't see Best Buy or EBgames upcharge. When a new apple phone comes out in limited supplies you don't see retailers mark them up. It's typical sleazy dealership practice and it's a reason that automotive dealers can never shake the reputation of shadiness. Dealers in the US ruined the Focus RS by marking them up and having them rot on lots and they do the same with cars like the Golf R which sells much better in Canada per capita only because you get them for MSRP or less up here while in the US they mark them up and end up selling less in the process.

[Masked Bandit]

This isn't a surprise at all. When the Hellcats first came out in the Chargers & Challengers in 2015 they were routinely selling for $15,000 - $20,000 over sticker. Demand exceeded supply and that's what happens in a free market. It's just now (three years later) that they are selling for right around MSRP. This makes complete sense and there are people who will pay well over sticker for the worlds fastest SUV. It won't be me...but there will be someone.

[mzdspd]

That was another one that I just shook my head at. 45 K for an AWD lancer with suspension upgrades and a body kit.

This has got to be the funniest thing I have read all day..

Isn't this the basis of any performance car.. Take X model.. Improve it with Y modifications and sell it for more money...

And just to start another argument.. I think most can agree that even to this day.. The AWD Lancer (AKA Evo X) is still the benchmark for budget performance awd cars. :guns:

[Mitsu3000gt]

$150K for a Chrysler SUV with 700HP :rofl: You can buy a GLE 63 S AMG, X5M, or Cayenne for that kind of money, if not less. Even $110K seems ridiculous for a low-rent SUV and a huge motor along with the worst imaginable dealership service. If they can convince people to pay that though, good for them.

[Ca_Silvia13]

And just to start another argument.. I think most can agree that even to this day.. The AWD Lancer (AKA Evo X) is still the benchmark for budget performance awd cars. :guns:

Benchman maybe but not a budget car. STI's were always less expensive then the EVO's

But now the "Rally Inspired" cars are all but dead now, RS included.

[mzdspd]

$150K for a Chrysler SUV with 700HP :rofl: .

The MSRP is 110k so 150k is just standard dealer gouging.. I don't think you can get 96 month financing on a BMW or Mercedes product.

[asp integra]

I would never spend 6 figures + for a jeep. Insane

[Buster]

The issue is that in North America MSRP is the maximum going rate for manufactured goods. You may get items cheaper when they are on sale or from a volume dealer that can sell for less but you never pay more. When there is a shortage on say Nintendo consoles you don't see Best Buy or EBgames upcharge. When a new apple phone comes out in limited supplies you don't see retailers mark them up. It's typical sleazy dealership practice and it's a reason that automotive dealers can never shake the reputation of shadiness. Dealers in the US ruined the Focus RS by marking them up and having them rot on lots and they do the same with cars like the Golf R which sells much better in Canada per capita only because you get them for MSRP or less up here while in the US they mark them up and end up selling less in the process.

You can't change the physics of a market, even if you try. The market will find a way - low supply on a nintendo console? People will be selling them in the parking lot for a premium. Just let the market do its tihng and quit bitching about it.

[90_Shelby]

I'm guessing that the decision to list these type of vehicles above MSRP is primarily attributed to the number of customers who request to be put on a waiting list once a new vehicle is announced. I'd love to own one of these vehicles but I'm also patient enough to wait 3 or 4 years when I'll be able to pick one up used for $60k. I definitely wouldn't put myself on a waiting list to encourage the dealer to mark up the price.......

[J-hop]

The issue is that in North America MSRP is the maximum going rate for manufactured goods. You may get items cheaper when they are on sale or from a volume dealer that can sell for less but you never pay more. When there is a shortage on say Nintendo consoles you don't see Best Buy or EBgames upcharge. When a new apple phone comes out in limited supplies you don't see retailers mark them up. It's typical sleazy dealership practice and it's a reason that automotive dealers can never shake the reputation of shadiness. Dealers in the US ruined the Focus RS by marking them up and having them rot on lots and they do the same with cars like the Golf R which sells much better in Canada per capita only because you get them for MSRP or less up here while in the US they mark them up and end up selling less in the process.

Is it illegal in Canada to sell above msrp?

I’m very surprised to hear some of these comments in this thread. Protecting the the consumer by fixing max prices a dealer can charge is such a hyper socialist policy it would make most NDP supporters blush.

[benyl]

how could it be illegal? it is a "suggested" price.

If it is illegal to sell over MSRP, it should be illegal to sell under it.

[J-hop]

how could it be illegal? it is a "suggested" price.

If it is illegal to sell over MSRP, it should be illegal to sell under it.

My thoughts exactly. Dealers can sell above msrp, that’s a free market, if you don’t like what they’re doing don’t give them your business. Econ 101

[Team_Mclaren]

Is it illegal in Canada to sell above msrp?

I’m very surprised to hear some of these comments in this thread. Protecting the the consumer by fixing max prices a dealer can charge is such a hyper socialist policy it would make most NDP supporters blush.


Agreed.

[speedog]

The issue is that in North America MSRP is the maximum going rate for manufactured goods. You may get items cheaper when they are on sale or from a volume dealer that can sell for less but you never pay more. When there is a shortage on say Nintendo consoles you don't see Best Buy or EBgames upcharge. When a new apple phone comes out in limited supplies you don't see retailers mark them up. It's typical sleazy dealership practice and it's a reason that automotive dealers can never shake the reputation of shadiness. Dealers in the US ruined the Focus RS by marking them up and having them rot on lots and they do the same with cars like the Golf R which sells much better in Canada per capita only because you get them for MSRP or less up here while in the US they mark them up and end up selling less in the process.

MSRP = Maximum Suggested Retail Price.

So in your opinion, how does the word 'suggested' fit in to all of this?

[ExtraSlow]

MSRP = Maximum Suggested Retail Price.

So in your opinion, how does the word 'suggested' fit in to all of this?

Manufacturers Suggested Retail Price, not maximum.

[heavyD]

MSRP = Maximum Suggested Retail Price.

So in your opinion, how does the word 'suggested' fit in to all of this?

My opinion is that you don't understand what MSRP stands for in North American terms.:) By North American laws this price must be displayed on every new car sold because dealers simply can't be trusted.

[speedog]

Manufacturers Suggested Retail Price, not maximum.

You are so correct but the word 'suggested' is the word that allows pricing discrepancies.

[speedog]

My opinion is that you don't understand what MSRP stands for in North American terms.:) By North American laws this price must be displayed on every new car sold because dealers simply can't be trusted.

There are North American laws? Which governing body oversees these North American laws? I'm only asking because I honestly did not know that there were such things as North Americal laws, I know Canada has laws that are determined and controlled at federal, provincial and municipal levels but North American laws are determined and controlled by whom?

[Rocket1k78]

You can't change the physics of a market, even if you try. The market will find a way - low supply on a nintendo console? People will be selling them in the parking lot for a premium. Just let the market do its tihng and quit bitching about it.

Exactly! Its the funniest thing to hear someone cry about a person/business making extra money when they have the opportunity too. And im pretty sure Dodge will not be panicking because of the couple of members on here telling them to take a hike because they want over msrp lol The new raptors were going for $15-20k over msrp when they came out and there was still a wait list. The hypes died down now but again there was an opportunity so how can you blame them?

[killramos]

Just because MSRP has to be displayed does not mean they are obligated to sell it to you at that price...

You are free to try and find someone else to sell you one for cheaper.

Honestly though it sounds like the dealers are saving people from themselves on this one. A fool and his money parted...

[austic]

Makes me wonder why the dealership model is still around. The manufacturer should just offer direct sales off the website or small location like Tesla. What the manufacturer charges is what you pay... dead simple. No dealerships and only service centers to take your car to.

[killramos]

100% agree.

I maintain it is the best part of Tesla’s business model.

Company owned showrooms with non commission sales staff and those who don’t need their hands held can order a car online with a credit card.

Hate to think that every time I buy a car I leave thousands on the table for a service I generally don’t get much out of (I usually buy a car in under an hour with a salesman mostly just going through their sales BS).

[dino_martini]

100% agree.

I maintain it is the best part of Tesla’s business model.

Company owned showrooms with non commission sales staff and those who don’t need their hands held can order a car online with a credit card.

Hate to think that every time I buy a car I leave thousands on the table for a service I generally don’t get much out of (I usually buy a car in under an hour with a salesman mostly just going through their sales BS).

Tesla only partially alleviated the issues with dealerships. What about the people trying to flip their Model 3 reservations for extra profit? I don't know how you avoid that situation though beyond "first right of refusal" model that some exotic manufacturers use.

[Maxt]

Real Dodge guys get better prices..... Next time, show up in sweat pants, camo hoodie and a oilers toque...

[rage2]

Makes me wonder why the dealership model is still around.
It's because manufacturers don't want to deal with bullshit people such as Civic in miles guy. Add another layer of protection against bullshit lawsuits over lemons. Unions is another big factor along with other HR challenges. Imagine having to deal with an additional dealer network's worth of employees under a union?

[Darkane]

Real Dodge guys get better prices..... Next time, show up in sweat pants, camo hoodie and a oilers toque...

:rofl:

We can go together. I offered 110 and they didn’t even respond. Lol. Their loss.