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Unless Westjet is throwing discount codes, their sales are now just plain ol boring. I have been watching specific routes/dates before and during sales and there is no change in price. PVR was $261 and is still $261 and shows up on the list of cities that have a sale going on.
They are as bad as Gap, Banana Republic sale emails.
Yawn.
I used to work there, sometimes a "seat sale" would mean one seat on a flight was on sale.
I've got some pretty great WestJet deals before, but not all their sales are created equal. Just got to keep watching.
Westjet got some decent deal to Dublin if you don't mind 15hr lay over at Halifax.
Only time I've seen good deals is basically Boxing day/right after Christmas.