It’s a street wear brand promoted through car scene.
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I didn't get to go this year but the kids did like it last time we went. I do like it but I am more drawn to the patina builds and near stock early 90s euros (the ones we didn't get) than anything else these days. Euro cars and coffee is great for that stuff.
Haven't been since I entered with the beyond booth in 2007 or so.
My son was very excited to go and he took pics of nearly every car. Much like Raj I too am a ricer at heart so it was an enjoyable experience.
Busy as fuck though wow
LOL well what happened was Beyond sponsored an award that year and Haysen got sent up on stage to present it to the winner. He didn't quite get the message and thought he was going up to receive an award for Beyond - hence the victory pose. The second shot is Mark telling him what was going on.
Ohhhh that is epic. Lololololol
Jason Hoang put up his usual Driven photo recap, which is nice for those of us who probably haven't been to the show in person since it had "to Perform" in the name.
https://lifewithjson.com/2022/05/08/...oval-and-reps/