I think it mainly depends on what you want to do with it:
Flip it= Cap. gains
Flip it after rolling it inside a corp= cap gains taxed at investment income rate (much higher than regular rate- just under 50%). Not eligible for SBD
Develop the land and sell units of a development- active business income eligible for SBD
Build and rent= income
Build and rent after incorporating= active business income eligible for SBD
Build and occupy= capital gain when sold
This property can be rolled into a corp. using the Sec. 85 rollover. This is a very technical subject that is beyond the scope of most qualified accountants (ie- see a tax specialist for this).
"I believe that banking institutions are more dangerous to our liberties than standing armies. If the American people ever allow private banks to control the issue of their currency, first by inflation, then by deflation, the banks and corporations that will grow up around the banks will deprive the people of all property until their children wake-up homeless on the continent their fathers conquered."
-Thomas Jefferson 1802