Front page news locally.
$120 million worth of mortgages, $30 million in profits.
Normally - I'd say no harm no foul. Making money by artificially creating demand is allowable, if somewhat totally unethical even under capitalist free market ethos.
But Canada *does* have a slightly more socialist system of mortgages, much like the banking. I don't think they would blink twice in California about something like this.