This may be the wrong section, but seeing as it is about cars, and Photoshop is generally used in the process, I figured it better than anywhere else.
I have recently been reviewing and researching, as well as some modeling with 3DS Max with Mental Ray. I have to say, as far as your mind can think, and you are used to this type of Software, your imagination is endless with photo like precision in final rendered images. Obviously the skill takes time to achieve, it also gives me a better understanding and respect when it comes to Pro Photographers. There is a lot of Shit to learn!!
My interests while learning this program are obviously of the automotive nature, as some may remember from my Photoshop days here with Cycosis, Nismodrifter, Hashman etc etc. The ability to model a vehicle to whatever spec or look you like in full 3D is pretty fricken cool. Not to mention the video and animation capabilities.
As well as automotive I like the program for it's architectural aspect. I have always appreciated modern, funky, minimalist-ish looking places. Having (eventually) the ability to create your own space in photo quality rendering is pretty cool as well.
Ya never know, perhaps I will quit the ever old Oil and Gas Process Pipe Design gig and do cool shit for rich people in Hot Climates. (POP goes the dream bubble) haha
Below is a set of Wheels I just did a Clay Rendering of. The tires are very temporary as I was messing with a technique for making realistic treads as opposed to applying bump and bitmaps.
Kudos to anyone that knows what Vehicle these wheels belong to. Hopefully the car turns out well enough to understand what it is.