What commercials do you think are really effective at:
a) Selling new products.
b) Changing the perception of a brand.
c) Getting you to think about its messaging.
One of the ones I really like right now is:
I like it because the "Hold True" slogan, combined with the laid back guitar riff and vocals, helps showcase Alexander Keiths as a "righteous" or "socially responsible" decision. It's promoting the messaging of integrity and ethics with the imagry that it uses throughout, and it ties directly into the stereotype that is socially acceptable (laid back, decent looking guy, having fun with friends, etc.)
What are your favourites?