Looks like the Rogers deal to buy Mobilicity went through:
http://www.cbc.ca/news/business/mobi...fear-1.3127692
My WAG: they'll leave things the way they are for between 6 and 18 months, then either get rid of the brand completely by absorbing and migrating people to Rogers/Fido (the way TELUS did with Clearnet), or make it identical to Rogers/Fido, so the only real difference is what colour your bill will be.