BREAKING DOWN 'Price Fixing'
A business fixes price by colluding with one or more of its competitors to buy or sell goods and services at an agreed price. These companies usually fix prices at a horizontal or a vertical price. Horizontal price fixing occurs when companies decide to fix prices or price levels for a good or service at a premium or a discount. For example, several retail companies may fix the sale prices of television sets at a premium, thereby, earning higher profits. The retail companies may also agree to fix the prices of television sets at a discounted price. In this case, consumers will be more inclined to purchase from the colluded businesses than from businesses not involved in the sales manipulation.