When Lincoln first began their new design language and Matthew McConaughey ads, I loved it. I was happy that they were following Cadillac’s cues and refreshing their entire image, and I hoped that the end result would be yet another brand of vehicle my generation would be interested in. The MKC was unveiled and my enthusiasm held. Here was a modern-looking SUV with a lot of hype and excellent standard of luxury. I thought it would appeal to buyers of all ages and I couldn’t wait to see them on the streets.
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