Nvidia seems to have finally admitted to secret that both makers have known for a while.
They can actually reduce videocard lag by removing a framebuffer in Maxwell architecture chips (750/Ti and 9xx series)
Conspiracy: I get the feeling the Xbone defaults to a setting that actually causes more input and/or output (upscaler) lag than the Xbox 360. By "fixing" the visual quality of the upscaler in the Xbone, they have introduced noticeable lag in perceptive twitch gamers.