So, I know Beyond has quite a few small business owners on it. I'd like your opinion. For a business that performs sales in a face-to-face manner strictly to local clients, how important is your website?
I have a website, but it's extremely basic. I know there is a lot more that could be done with it, including SEO, multimedia content etc, but I'm not sure of the value of these.
Does a full-featured website help drive in-person meetings by presenting an air of legitimacy and professionalism, or do you feel that "analog" methods are providing sufficient expose for your business?
I've asked this question to some beyonders already, so hopefully they won't be insulted that I'm seeking further opinions.