A neighbourhood in Cochrane wants to see more drivers ease off the gas pedal and slow down through its streets.
The posted speed limit through Riverview is 30 km/h, but resident Chris Richards says people don't often heed the signs.
"I would say at least 50 per cent are doing more than 30," Richard said. "It's tough to do 30, I'll even admit that myself."
The Riverview Community Association launched a pace car pilot program. People who participate will put a decal on the back window of their vehicles and pledge not to drive too fast.
"Some people refer to the pace car program as 'mobile speed bumps' — if people are doing the limit then other people that might be tending to speed will have to slow down because it kind of calms the whole traffic," said community association president Gerald Ertel.