It's been pretty interesting reading about the James Damore Google lawsuit (he's the guy that penned the internal memo about Google suppressing political views/toxic culture against men and specifically white men). But more importantly, some interesting things are starting to crop up about just how filtered the internet experience is if you use a lot of tech based companies access points to get information.
Some background info:
https://www.wired.com/story/james-da...arrass-google/
https://medium.com/@Cernovich/full-j...es-339f3d2d05f
Just to get this out of the way, I honestly have no problem with what Google did in regards to Damore. They are a company, they should be allowed to hire and fire whoever they want. My opinion of this stretches to everything though, including "protected" status individuals. With a non-government owned company, you should be able to hire and fire whoever you want. Same with some of the controversy over YouTube lately (that's a whole other discussion about anti-competitive and predatory pricing, which allows a company to gain marketshare while losing money), YouTube can censor/kickout whoever they want.
But onto the meat of the discussion. It's too bad the comment came from Jordan Peterson, but it still doesn't make it any less relevant. He recently made a suggestion to search bikini into Google images (just bikini) and do the same search in Bing. The result isn't drastic, but you all will notice the difference right away.
Now, while this is sort of a "whatever" type of experiment, there also recently were some articles up about Steven Crowder having a conversation with an Amazon Echo and asking it political and societal questions that are quite open for debate. There was a bit of an uproar over it even in regular news about the responses the Echo gave, with most claiming the responses were rigged/gamed. I don't know if I believe that the conversation wasn't rigged, I put it at about a 25% chance of being rigged, 75% chance of being honest.
Even Salon shows the kind of answers you get:
https://www.salon.com/2017/12/12/ama...-lives-matter/
All very interesting stuff. On top of all of this, to quit using these internet based services would practically require you to stop using the internet, or at the very least cause you to expend large amounts of money with little to show in return for doing so.
I think this all is slowly leading to a large crackdown on internet based companies. Bloomberg has been posting a lot of articles lately about 2018 will be the year internet based companies become regulated. Edit- I also think that you will start to see people being much more selective in what services they use, and an understanding that their personal data has value that shouldn't be given away so easily to "pay" for these services.
For the most part, you could speak with your wallet whether you supported a company or not in the past. It has been increasingly difficult to do so with the way modern retail and purchasing has gone.