Cherokee Trackhawk - seriously?

[mzdspd]

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$150K for a Chrysler SUV with 700HP .

The MSRP is 110k so 150k is just standard dealer gouging.. I don't think you can get 96 month financing on a BMW or Mercedes product.

[asp integra]

I would never spend 6 figures + for a jeep. Insane

[Buster]

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The issue is that in North America MSRP is the maximum going rate for manufactured goods. You may get items cheaper when they are on sale or from a volume dealer that can sell for less but you never pay more. When there is a shortage on say Nintendo consoles you don't see Best Buy or EBgames upcharge. When a new apple phone comes out in limited supplies you don't see retailers mark them up. It's typical sleazy dealership practice and it's a reason that automotive dealers can never shake the reputation of shadiness. Dealers in the US ruined the Focus RS by marking them up and having them rot on lots and they do the same with cars like the Golf R which sells much better in Canada per capita only because you get them for MSRP or less up here while in the US they mark them up and end up selling less in the process.

You can't change the physics of a market, even if you try. The market will find a way - low supply on a nintendo console? People will be selling them in the parking lot for a premium. Just let the market do its tihng and quit bitching about it.

[90_Shelby]

I'm guessing that the decision to list these type of vehicles above MSRP is primarily attributed to the number of customers who request to be put on a waiting list once a new vehicle is announced. I'd love to own one of these vehicles but I'm also patient enough to wait 3 or 4 years when I'll be able to pick one up used for $60k. I definitely wouldn't put myself on a waiting list to encourage the dealer to mark up the price.......

[J-hop]

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The issue is that in North America MSRP is the maximum going rate for manufactured goods. You may get items cheaper when they are on sale or from a volume dealer that can sell for less but you never pay more. When there is a shortage on say Nintendo consoles you don't see Best Buy or EBgames upcharge. When a new apple phone comes out in limited supplies you don't see retailers mark them up. It's typical sleazy dealership practice and it's a reason that automotive dealers can never shake the reputation of shadiness. Dealers in the US ruined the Focus RS by marking them up and having them rot on lots and they do the same with cars like the Golf R which sells much better in Canada per capita only because you get them for MSRP or less up here while in the US they mark them up and end up selling less in the process.

Is it illegal in Canada to sell above msrp?

I’m very surprised to hear some of these comments in this thread. Protecting the the consumer by fixing max prices a dealer can charge is such a hyper socialist policy it would make most NDP supporters blush.

[benyl]

how could it be illegal? it is a "suggested" price.

If it is illegal to sell over MSRP, it should be illegal to sell under it.

[J-hop]

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how could it be illegal? it is a "suggested" price.

If it is illegal to sell over MSRP, it should be illegal to sell under it.

My thoughts exactly. Dealers can sell above msrp, that’s a free market, if you don’t like what they’re doing don’t give them your business. Econ 101

[Team_Mclaren]

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Is it illegal in Canada to sell above msrp?

I’m very surprised to hear some of these comments in this thread. Protecting the the consumer by fixing max prices a dealer can charge is such a hyper socialist policy it would make most NDP supporters blush.

Agreed.

[speedog]

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The issue is that in North America MSRP is the maximum going rate for manufactured goods. You may get items cheaper when they are on sale or from a volume dealer that can sell for less but you never pay more. When there is a shortage on say Nintendo consoles you don't see Best Buy or EBgames upcharge. When a new apple phone comes out in limited supplies you don't see retailers mark them up. It's typical sleazy dealership practice and it's a reason that automotive dealers can never shake the reputation of shadiness. Dealers in the US ruined the Focus RS by marking them up and having them rot on lots and they do the same with cars like the Golf R which sells much better in Canada per capita only because you get them for MSRP or less up here while in the US they mark them up and end up selling less in the process.

MSRP = Maximum Suggested Retail Price.

So in your opinion, how does the word 'suggested' fit in to all of this?

[ExtraSlow]

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MSRP = Maximum Suggested Retail Price.

So in your opinion, how does the word 'suggested' fit in to all of this?

Manufacturers Suggested Retail Price, not maximum.

[heavyD]

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MSRP = Maximum Suggested Retail Price.

So in your opinion, how does the word 'suggested' fit in to all of this?

My opinion is that you don't understand what MSRP stands for in North American terms. By North American laws this price must be displayed on every new car sold because dealers simply can't be trusted.

[speedog]

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Manufacturers Suggested Retail Price, not maximum.

You are so correct but the word 'suggested' is the word that allows pricing discrepancies.

[speedog]

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My opinion is that you don't understand what MSRP stands for in North American terms. By North American laws this price must be displayed on every new car sold because dealers simply can't be trusted.

There are North American laws? Which governing body oversees these North American laws? I'm only asking because I honestly did not know that there were such things as North Americal laws, I know Canada has laws that are determined and controlled at federal, provincial and municipal levels but North American laws are determined and controlled by whom?

[Rocket1k78]

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You can't change the physics of a market, even if you try. The market will find a way - low supply on a nintendo console? People will be selling them in the parking lot for a premium. Just let the market do its tihng and quit bitching about it.

Exactly! Its the funniest thing to hear someone cry about a person/business making extra money when they have the opportunity too. And im pretty sure Dodge will not be panicking because of the couple of members on here telling them to take a hike because they want over msrp lol The new raptors were going for $15-20k over msrp when they came out and there was still a wait list. The hypes died down now but again there was an opportunity so how can you blame them?

[killramos]

Just because MSRP has to be displayed does not mean they are obligated to sell it to you at that price...

You are free to try and find someone else to sell you one for cheaper.

Honestly though it sounds like the dealers are saving people from themselves on this one. A fool and his money parted...

[austic]

Makes me wonder why the dealership model is still around. The manufacturer should just offer direct sales off the website or small location like Tesla. What the manufacturer charges is what you pay... dead simple. No dealerships and only service centers to take your car to.

[killramos]

100% agree.

I maintain it is the best part of Tesla’s business model.

Company owned showrooms with non commission sales staff and those who don’t need their hands held can order a car online with a credit card.

Hate to think that every time I buy a car I leave thousands on the table for a service I generally don’t get much out of (I usually buy a car in under an hour with a salesman mostly just going through their sales BS).

[dino_martini]

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100% agree.

I maintain it is the best part of Tesla’s business model.

Company owned showrooms with non commission sales staff and those who don’t need their hands held can order a car online with a credit card.

Hate to think that every time I buy a car I leave thousands on the table for a service I generally don’t get much out of (I usually buy a car in under an hour with a salesman mostly just going through their sales BS).

Tesla only partially alleviated the issues with dealerships. What about the people trying to flip their Model 3 reservations for extra profit? I don't know how you avoid that situation though beyond "first right of refusal" model that some exotic manufacturers use.

[Maxt]

Real Dodge guys get better prices..... Next time, show up in sweat pants, camo hoodie and a oilers toque...

[rage2]

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Makes me wonder why the dealership model is still around.

It's because manufacturers don't want to deal with bullshit people such as Civic in miles guy. Add another layer of protection against bullshit lawsuits over lemons. Unions is another big factor along with other HR challenges. Imagine having to deal with an additional dealer network's worth of employees under a union?