Ford to stop making pretty much their entire car lineup.

[spikerS]

So Ford announced today that it is killing off their entire car / sedan lineup. Say goodbye to the Fiesta, Focus, and the Fusion (no more Fiesta ST or Focus RS either). Instead, Ford is going to concentrate on Trucks, SUVs, the Mustang, and the Focus Active (Car-ish Hatch). The proverbial axe is going to come down over the next couple years.

Personally, I think this is short sighted. With gas prices on the rise again, People are going to be looking for the more fuel efficient vehicles again.

https://www.roadandtrack.com/new-car...-america-2022/

[ExtraSlow]

The only cars that matter are the Honda Fit and the KIA Stinger.

[pheoxs]

Thought this was round two of April fools for a second.

I don't see how they can. Don't they need the cars to bring down their overall fuel economy numbers down to meet certain requirements? Could they be refreshing their entire naming structure instead? Seems odd to be backing out of cars unless they've realized they can't compete with future hybrids.

[Sugarphreak]

...

[spikerS]

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I thought the were making a ton of money off of the Focus, that is surprising to hear it is getting dropped

The Taurus will still be around, that is their bread and butter police interceptor fleet vehicle

Nope, Taurus is disco too

[rage2]

Cops are buying mostly SUVs and trucks these days. The police package cars have slowed down significantly in the last 5 years.

Edit - some numbers.

https://www.usatoday.com/story/money...suv/103006874/

Explorer 51% of ALL police vehicle purchases last year. For Ford, 75% Explorer 25% Taurus.

[Tik-Tok]

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Could they be refreshing their entire naming structure instead? Seems odd to be backing out of cars unless they've realized they can't compete with future hybrids.

My bet is they are going to come up with a new name, for selling whatever hybrid/electric cars they come up with. They need a new name to sell to the new generation, Ford (as well as GM and Dodge) is synonymous with gas guzzler.

[rage2]

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I don't see how they can. Don't they need the cars to bring down their overall fuel economy numbers down to meet certain requirements?

SUVs are classified as light trucks, so they adhere to a much lower standard.

[90_Shelby]

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My bet is they are going to come up with a new name, for selling whatever hybrid/electric cars they come up with. They need a new name to sell to the new generation, Ford (as well as GM and Dodge) is synonymous with gas guzzler.

They should call the new brand Mercury.

[Tik-Tok]

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They should call the new brand Mercury.

Too old. How about "Lithium" instead?

[BerserkerCatSplat]

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Personally, I think this is short sighted. With gas prices on the rise again, People are going to be looking for the more fuel efficient vehicles again.

CUVs get pretty good mileage, and that's what people are buying. If worst comes to worst, it's very easy to import their Euro small car designs.

[benyl]

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CUVs get pretty good mileage, and that's what people are buying. If worst comes to worst, it's very easy to import their Euro small car designs.

https://www.ford.ca/suvs-crossovers/ecosport/

Basically a fiesta hatch with a taller body.

Under 9L/100kms. Around town, it matches the fiesta for mileage. On the highway is a different story.

[Twin_Cam_Turbo]

Why not just focus on making their cars profitable...

[revelations]

Ford of North America knows the dummies here just want big trucks and SUVs. The profit margins are huge.

I just got back from 2 weeks in the EU (rural areas) - the cars they have there look 10x better than here and way more practical....3 door vehicles, diesels, lots of estates and people have tow hooks on their vehicle for the odd occasion they have to haul something around.... instead of driving around a 3 ton vehicle for the 1-2x a year that they might need to.

Its a completely different mindset in the rest of the world and Ford is just playing along.

[benyl]

Cheap gas. Europe would likely be the same if they had the same prices on fuel as we do here.

[revelations]

The price of gas in EU will become the same in Vancouver this summer...... :o

[schocker]

I thought they would be selling enough focus hatchbacks to keep that around. Now nothing is sacred. Our next RS model will be the Escape RS

[pheoxs]

Because car buyers actually shop around and try to get a good deal and drive prices down. Truck buyers see MSRP 60k now 50k and they brag about how great of deal they got

[Ca_Silvia13]

I thought MT confirmed a 2020 Focus RS??

[benyl]

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I thought they would be selling enough focus hatchbacks to keep that around. Now nothing is sacred. Our next RS model will be the Escape RS

There is an Edge ST already...