Instead of the trainer doing the social media route have you considered corporate training? I know it is a bit harder to get in to because it requires some good networking but it sure pays the bills better. I have a friend that went that route. I'd say it took him about 3 years to finally be successful at it. He was doing the typical training people at chain gyms and not really advancing so he changed his focus and started training at private clubs instead. This helped him meet a better clientele that helped him get work in the corporate training environment.
"if you disagree with my views are cannot adequately my criticism then ignore my posts." - Nusc