https://finance.yahoo.com/news/lebro...085543573.html
“Techno Taco Tuesday” that proved to be a key piece in the downfall of James’ attempt to lock up the rights to Taco Tuesday.
The techno twist on the Tuesday was actually trademarked by a Las Vegas entertainment company back in 2018, specifically for the “advertising and marketing services” category for which James was seeking protection. As such, James’ application was denied for being “confusingly similar to the registered mark.”
Oh I see now, a Casino owner in Vegas can own "Techno Taco Tuesday" and by that logic, a BBaller can't own "Taco Tuesday" US trademark lulz.