Kids are easily impressionable and manipulated, they also have a lot of influence over their parents, purchasing power. Marketing companies know this and exploit it to it's full potential. Think happy meals, toys, youtube videos/influencers, video games, it's only going to get worse. It's your duty as a parent to put some limitations on what your kids can and can't do and more importantly teach them why. If that doesn't work, you need to go Asian dad on them...