Originally Posted by
Kloubek
Good suggestions so far.
Font: As a prior designer, I'm not a fan either. I just wanted a font that was old-school British. If enough don't like it, I'll change it.
Brittrim: Because Britishtrim was taken, oddly enough. As for other domains, if this actually works out, I'll buy as many as I can. They are available, which is something I considered when naming it.
Subcategories: Right now I'm working with the 500 product limit from Shopify. If I get traction, I intend on having thousands of products - and intend to subcategories at that time.