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Thread: Ford Is Going to 100% Online, Fixed-Price Sales For EVs

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    Default Ford Is Going to 100% Online, Fixed-Price Sales For EVs

    If this is successful, perhaps one day other manufacturers will follow?

    https://www.roadandtrack.com/news/a40175990/ford-online-sales-no-negotiation/

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    Makes sense on a vehicle where demand far exceeds supply. Ford (And GM and FCA) have a difficult relationship with their dealers already, they need to do something different. Will be interesting what states and dealer groups sue the manufacturers for this kind of sales model, because certain states have laws against direct sales.

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    Make sense since the entire service model for the auto industry is going to fundamentally change to be far simpler - and the dealership model along with it.

    I would be exiting the car dealer business ASAP if I was in it.

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    The company also intends to massively scale back advertising for its EVS, another way it has to adapt. "If you ever see Ford Motor Co. doing a Super Bowl ad on our electric vehicles, sell the stock," he said.

    dumbest thing ever said by a CEO.

    I for one still want to see it drive it etc... before buying it. Not sure how they do that without dealers and online only. even tesla has showroooms ... for the final purchase is online then fine but that is not what they are implying here.

    and i do like to "deal" but if everyone does it

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    Quote Originally Posted by Buster View Post
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    Make sense since the entire service model for the auto industry is going to fundamentally change to be far simpler - and the dealership model along with it.

    I would be exiting the car dealer business ASAP if I was in it.
    Don't worry, there'll be plenty of people getting their battery filter changed.

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    Quote Originally Posted by redline View Post
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    The company also intends to massively scale back advertising for its EVS, another way it has to adapt. "If you ever see Ford Motor Co. doing a Super Bowl ad on our electric vehicles, sell the stock," he said.

    dumbest thing ever said by a CEO.

    I for one still want to see it drive it etc... before buying it. Not sure how they do that without dealers and online only. even tesla has showroooms ... for the final purchase is online then fine but that is not what they are implying here.

    and i do like to "deal" but if everyone does it
    Online for EV's only. This to me implies that there will still be physical dealers and that is where you could book a test drive for the EV's. The dealer network would also facilitate delivery of the EV's and you would likely pick it up from a dealer as well.

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    Great idea.
    Originally posted by Thales of Miletus

    If you think I have been trying to present myself as intellectually superior, then you truly are a dimwit.
    Originally posted by Toma
    fact.
    Quote Originally Posted by Yolobimmer View Post
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    guessing who I might be, psychologizing me with your non existent degree.

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    If this goes well and other manufacturers follow through with it (both EV and ICE), I think the dealerships will end up just facilitating the test drive, F&I, delivery and services.

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    I assume this is in response to Ford dealers gouging customers on Mach E's. I have zero sympathy for the current dealer model as it's the worst part of the automobile owning experience.

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    Quote Originally Posted by HiSpec View Post
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    If this goes well and other manufacturers follow through with it (both EV and ICE), I think the dealerships will end up just facilitating the test drive, F&I, delivery and services.
    Probably trade-in assessments and used car sales too.

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    I’d be happy to be done with dealers, I just hope they can curb people from buying and flipping.

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    Buying and flipping is just called making the market.
    Originally posted by Thales of Miletus

    If you think I have been trying to present myself as intellectually superior, then you truly are a dimwit.
    Originally posted by Toma
    fact.
    Quote Originally Posted by Yolobimmer View Post
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    guessing who I might be, psychologizing me with your non existent degree.

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    EVs aren't cars anyway, they are the final move to transportation appliances.

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    Quote Originally Posted by Buster View Post
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    EVs aren't cars anyway, they are the final move to transportation appliances.
    House of Transportation Appliances doesn't have a very nice ring to it.

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    Quote Originally Posted by Swank View Post
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    House of Transportation Appliancezzz doesn't have a very nice ring to it.
    There that's better.

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    The Tesla sales model is pretty good. Order car online. Apply for financing online. Get trade in estimate online. No interactions with greasy salesmen or finance people trying to sell you extended warranties and accessories. It's the manufacturing and QC part they aren't very good at.

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    My favourite car transaction had my new car show up in my parking spot at work and I went down to the lobby to sign papers. That was great.
    Originally posted by Thales of Miletus

    If you think I have been trying to present myself as intellectually superior, then you truly are a dimwit.
    Originally posted by Toma
    fact.
    Quote Originally Posted by Yolobimmer View Post
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    guessing who I might be, psychologizing me with your non existent degree.

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    Quote Originally Posted by heavyD View Post
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    The Tesla sales model is pretty good. Order car online. Apply for financing online. Get trade in estimate online. No interactions with greasy salesmen or finance people trying to sell you extended warranties and accessories. It's the manufacturing and QC part they aren't very good at.
    Every car I buy is basically an online purchase. The business managers hate me.

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    I was actually impressed with the Ford dealer in Methbridge here on cheap F150 lease. Matched Can Clark deal. Did everything email/phone. No admin/extras after either. F&I office didn't push a thing on the wife when she went to sign the papers. They are the exception to the norm though, lol

    I'm torn, on one hand I despise the dealership song and dance, on the other hand I also despise paying full price for anything...
    Originally posted by killramos
    It's a Chrysler, it won't last long enough to depreciate.

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    https://www.caranddriver.com/news/a4...out-leased-ev/

    New info out from Ford. Apparently buying the car out after a lease won't be an option.

    Effective June 15, Ford removed the buyout option for customers leasing EVs such as the Mustang Mach-E and F-150 Lightning. Ford says the change is to keep batteries in the Ford network.

    Ford has made a change to its lease policy that will prevent people leasing the F-150 Lightning, Mustang Mach-E, and E-Transit EVs from choosing to purchase the vehicle at the end of the contract. The customers will need to return the vehicle, at which time they can either lease a new vehicle or simply return the car.


    The reason, a Ford spokesperson told Car and Driver, is the desire to keep EVs "in the Ford network longer" to maintain control over battery recycling and materials. The news came in a letter to dealers earlier this month and, Ford said, affects 38 states now and the rest by the end of the year, so customers should check with their local dealers to find out where they stand.
    I wonder if this would eventually shift to a model where you can't own the vehicle at all? Keep people paying forever and just replace the batteries and re-release them out indefinitely?
    Nolan

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