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Thread: BMW starts selling heated seat subscriptions for $18 a month

  1. #21
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    BMW hasn’t built a decent car since 2013 anyways so who cares.

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    *Cries 2016 bmw tears*

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    Quote Originally Posted by BavarianBeast View Post
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    BMW hasn’t built a decent car since 2013 anyways so who cares.
    Was there a 2013 E9X M3?

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    FYI is just in the South Korea market. Testing the waters perhaps but I can't get on board with nonsense like this as if you purchased a car with the hardware it's kind of criminal to activate/deactivate remotely based on a subscription. I hope if fails miserably in that market so they don't get any funny ideas about bringing it to other market.

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    I guess they are targeting a specific demographic. They want to weed out the peasants.
    What a world we live in where you pay monthly to have you bum warm. Oh the privilage.
    Monthly subscription to Amazon Prime, Netflix and bumwarming.

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    I can get on board with this but I want a base base option as well. And I’ll add and delete things as I go on a monthly basis lol

    Summer I’ll remove heated seats
    Originally posted by rage2
    Shit, there's only 49 users here, I doubt we'll even break 100
    I am user #49

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    Every business model in history that has implemented a subscription has seen exactly this same hand wringing and knashing of teeth.

    It's pretty entertaining.

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    Quote Originally Posted by TomcoPDR View Post
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    Ahhh so most bmw owners don’t sub to turn signal feature, makes sense now
    Charge a subscription to allow them to move into the left lane and you're basically printing your own money.

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    Quote Originally Posted by Swank View Post
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    Charge a subscription to allow them to move into the left lane and you're basically printing your own money.
    Oh oh, what about self tinting windshield sub. Game changer

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    How much $/month to shrink those horrific gashes in the new BMW grille?

  11. #31
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    Audi was talking about this when I worked for them in 2016. A Japanese company is considering it as well in future models.

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    I can see it on things that actually cost money on an ongoing basis (FSD, or anything that uses a cellular signal etc). What I can't get behind is when they try to do it with a fixed piece of hardware that they are installing at the factory anyway. If the first owner pays the one-time fee to unlock a feature and sells the car, will BMW disable it and try to force the new owner to pay again? F that S.

    I've been kind of considering an i4, but not if they start this crap.
    dv/dt

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    SAAS companies are some of the most profitable in the world. Manufacturing companies are not. There's a reason that Tesla keeps saying it's "not an manufacturing company". I think all the car companies have taken notice. Feathers are going to get ruffled while they figure out how and how much they can do this.

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    Does that then mean they're 100% responsible for maintenance costs?

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    Who are the people using heated seats? Do they not have garages or park underground at work?

    I would be willing to pay a one time fee to disable the annoying engine auto shutdown though
    See Crank. See Crank Walk. Walk Crank Walk.

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    Quote Originally Posted by FraserB View Post
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    Who are the people using heated seats? Do they not have garages or park underground at work?

    I would be willing to pay a one time fee to disable the annoying engine auto shutdown though
    I suppose most would, which is what they are banking on. However, I think the concept of restricting access to features where the hardware is already available is too obvious of a cash grab that I personally wouldn't buy it based on premise. It's an absolutely retarded idea which is solely designed to make BMW more money at the expense of their customer.

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    Quote Originally Posted by vengie View Post
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    This will be an easily hackable thing.

    Give the market ~6 months to adjust.
    I'm sure they'll find a way to void your warranty if you do.

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    Quote Originally Posted by Kloubek View Post
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    I suppose most would, which is what they are banking on. However, I think the concept of restricting access to features where the hardware is already available is too obvious of a cash grab that I personally wouldn't buy it based on premise. It's an absolutely retarded idea which is solely designed to make BMW more money at the expense of their customer.
    People are very willing to accept this concept when it comes to engine power. Same motor, different power figures depending on which version you buy.

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    If the upgrade costs $500 vs the subscription costs $18, you're better off using the sub for a 2 year term. And using the subscription puts the money into BMW's pocket rather than splitting it with the dealership. I don't know how the dealership model works full disclosure.

    Still, dumb.

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    If this is successful,I can see them detune the engine then move to a subscription based performance upgrade. $200/mth to unlock M/AMG/RS performance.

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