I'll try to explain my view on the topic further. This marketing strategy is labelled as support effort to transgender woman because everyone should be included. Great, nothing wrong with that. If you don't like it then you must be transphobic. Ok there is some logic to that. What if the execution of this marketing is actually making a mockery of everybody and that's the reason some people are upset rather than transphobia? Is that possible or they must be transphobic?