Toyota though, rode the PR wave and has introduced a solar roof option for its new 2010 Prius, which incidentally will likely be base-priced around $27,600, gets combined 50 mpg fuel efficiency, and will be available for sale in May.
Here’s how Toyota describes their price as yet unconfirmed solar panel option from their press release:
An available sliding glass moonroof is packaged with solar panels, located over the rear seating area, that power a new ventilation system. This solar powered ventilation system uses an electrically powered air circulation fan that does not require engine assist. The system prevents the interior air temperature from rising while the vehicle is parked, making the cool-down time shorter when the driver returns to the vehicle, thus reducing the use of air conditioning.
Marketing ripofff???? i'd say!!