Maybe haha. I don't like coffee myself, but I know plenty of coffee snobs. I just don't see much competition in Lethbridge.
The west side would be a good place to invest, its growing at an incredible rate but most the bushiness is downtown or on the south end.
The north may also be a good place, I am biased though. There's not much for food places in the north, but there's a demand. There's also a huge park being built on the north end which I think would drive people up here. If the shop only services coffee, I'm not sure. If the shop is more of a restaurant, i think it could be successful. Original joes is our only option and they do very well.