Phone book advertising question.

[Seth1968]

Does your household receive the Canpages, or the BetterBook? Neither, both?

[ee2k]

What's a Phone Book?

[Seth1968]

Originally posted by ee2k
What's a Phone Book?

Ya ya I know.

I'm getting an excellent return on my Yellow Pages advertising, so I'm considering the other 2 phone books.

[Thaco]

i haven't received any phonebooks in years, but the ones from a couple years ago are the best option for campfire paper, neatly organised and enough to do me for years.

[NoPulp]

I received a couple phone books this year, I don't recall the names as they went straight into recycling.

[A790]

Canpages is owned by YPG. Expect to enjoy the same contract BS with their product.

Also, they never had even 1/10th the usage the YP had.

Source: used to work for Yellow Pages Group.

[Seth1968]

Originally posted by A790
Canpages is owned by YPG. Expect to enjoy the same contract BS with their product.

Also, they never had even 1/10th the usage the YP had.

Source: used to work for Yellow Pages Group.

Thanks for that.

I'm aware YP bought out CP. Do you know if CP will still be distributed?

Also, if you were getting a 400% return on a YP print ad, would you consider advertising in CP or BB? It's distribution that I'm mostly concerned about, as BB's advertising costs are very cheap (as compared to YP). I don't know just yet about CP's advertising cost.

[ExtraSlow]

I guess it depends on your target market. If it's senior citizens, maybe those community newsletters would work for you? I think most of them are distributed by one company.

[Mitsu3000gt]

Our condo building used to get yellow pages delivered every year to every unit. The next day, without fail, all of the phone books were in the garbage/recycle room in a giant pile of 40-50 books (same as the # of units in the building). I can't imagine how much paper is wasted on those things.

[Seth1968]

Originally posted by ExtraSlow
I guess it depends on your target market. If it's senior citizens, maybe those community newsletters would work for you? I think most of them are distributed by one company.

Community newsletters?

Hmm. Do you mean something like a newsletter in senior condos?

[Seth1968]

Originally posted by Mitsu3000gt
Our condo building used to get yellow pages delivered every year to every unit. The next day, without fail, all of the phone books were in the garbage/recycle room in a giant pile of 40-50 books (same as the # of units in the building). I can't imagine how much paper is wasted on those things.

All of my senior customers found the business in the Yellow Pages. For just about everyone else, it was online.

Any idea why they would throw them out?

[ExtraSlow]

The ones put out by the community associations. I can't find mine around, but they are little magazines, glossy, color, about twenty pages. I know Huntington Hills, Tuxedo and Mount Pleasant have them, and I think all three of those are published by the same company.

[Seth1968]

Ok, thanks ES. I'll look into that kind of advertising.

[austic]

Ya mine normally goes straight into the recycling or the campfire. Are you selling to seniors or something?

[Seth1968]

Originally posted by austic
Ya mine normally goes straight into the recycling or the campfire. Are you selling to seniors or something?

I'm just trying to determine if it's worth advertising in Canpages or the Better Book (given that my Yellow Pages advertising has a return of about 400%)

One can stop online advertising at any time if it's not working. With phone book advertising, you have to pay for a year, so it's a good idea to make sure you'll get a return.

[Xtrema]

Originally posted by Seth1968


All of my senior customers found the business in the Yellow Pages. For just about everyone else, it was online.

Any idea why they would throw them out?

I believe anyone under 50 would know how to use Google.

There is a very limited clientele that still uses these physical directory products.

But if you do target the 50+ market, it may not be a bad idea since they are mostly not tech savy and they mostly have cash on hand.

[Seth1968]

Originally posted by Xtrema
There is a very limited clientele that still uses these physical directory products.

Oh for sure.

For example, about 15 years ago, 70% of my new customers came from phone book advertising. Now, 70% of my new customers come from online advertising.

But, I'm still getting an excellent return on phone book advertising. When that gets to the point where my 400% return goes down to about 100%, I'll stop the phone book advertising.

[Mitsu3000gt]

Originally posted by Seth1968

Any idea why they would throw them out?

Not nearly enough room in our paper recycling bins for 40-50 phone books, so people would just chuck them in the dumpster.

[Mitsu3000gt]

Originally posted by Xtrema


I believe anyone under 50 would know how to use Google.

There is a very limited clientele that still uses these physical directory products.

But if you do target the 50+ market, it may not be a bad idea since they are mostly not tech savy and they mostly have cash on hand.

It's probably more like under 70. Most of people's parents on here are probably in the 50-65 age category and I bet all of them can do a google search - if they are still working, most probably work at a computer every day too.

[max_boost]

No. Online is king