It's been a while since we last posted, and it is always hard to make announcements like this.
ChassisFlex Motorsports will be closing our Fuse Fuel distribution down permanently. It was a tough decision to make, and we apologize to everyone who got caught out by this sudden decision.
Unfortunately, Fuse dropped a bombshell on us at the beginning of the season that they were closing their unleaded lineup in North America. As this was a substantial amount of our sales, we tried to work with them on setting up a blending facility here.
To be blunt, this did not go well. The owners of Fuse, while having had a revolutionary product, are not very out of the box thinkers and were very unhelpful.
Needless to say, after thinking about the sort of business we wanted to run, and the business relationships we feel are valuable to maintain versus not maintain, effective immediately we will not be bringing in anymore Fuse. Between this issue and the continuing drum lining issues that Fuse refused to do better QC on, it is time to move on.
We have been asked about other brands we could distribute. The fact is, no one offers an unleaded lineup like Fuse did. Many do not realize leaded fuel is banned in Canada, and is only allowed in on an exemption clause that is renewed every 5 years. With all the clean fuel initiatives at the Federal level, it only takes one government official to go after leaded fuel and that would be it.
This leads a lot of people to ask us about ethanol and if we will still provide it and the answer is no. Ethanol was not a part of our core business model, and we do not see a sustainable long term future in that business.
Finally, I'd like to thank everyone that patronized our business. Few people understand what went into running this business, or the effort that was required to build market share for an unknown product. There is a reason there are no strictly race fuel distributors in Western Canada now besides VP (AFD is first and foremost a fuel distributor). It was quite difficult!
To those who supported us, put up with our growing pains, and dealt with sometime sporadic service as we tried to figure out a balance between developing the business and customer support levels:
A heartfelt final THANK YOU.
Originally Posted by M.alex
This quote is hidden because you are ignoring this member. Show QuoteI checked two Chevron stations today and their 94 is definitely 0% ethanol.(that's twice in the last month I've tested it, so I'm happy the sticker is not a lie)
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not a single option missing including infrared night driving
