Criticism? He is not shy in shrugging it off.
"I've often told people that the 7 Series, to me, is the first car of the century, in all of its contents and technical aspects and certainly in its presence," he said. "This car is miles apart from anything that came before."
Not everyone can appreciate that. Even some dealers concede the car is not sold from the rear.
"No one falls in love with the trunk," said Greg Dickson, general sales manager at Nick Alexander Imports in Los Angeles.
He added: "Some people say it's ugly. I say, come on, sit in this car for five minutes. You can't see the trunk from the driver's seat."