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Online search engine leader Google Inc. has unveiled a new feature that will enable its users to zoom in on homes and businesses using satellite images, an advance that may raise privacy concerns as well as intensify the competitive pressures on its rivals.
The satellite technology, which Google began offering late Monday at http://maps.google.com/ is part of the package that the Mountain View-based company acquired when it bought digital map maker Keyhole Corp. for an undisclosed amount nearly six months ago.
This marks the first time since the deal closed that Google has offered free access to Keyhole's high-tech maps through its search engine. Users previously had to pay $29.95 to download a version of Keyhole's basic software package. A more traditional map will continue to be the first choice served up by Google's search engine. Users will have the option of retrieving a satellite picture by clicking on a button.
Although Google is offering the satellite maps on a test basis, the feature will probably force its other online rivals to upgrade their technology, predicted search industry analyst Greg Sterling of the Kelsey Group. "To play in this space, you are going to need some robust mapping capabilities." Sterling said Google's satellite maps pose the biggest threat to Mapquest, a service owned by Time Warner Corp. that has long operated the most popular Web site for finding directions.
Source: CNN