I just wanna hear everyone's take on where most luxury car manufacturers sit on the luxury/hi-end status spectrum.
some luxury brands have more status than others etc etc.
the big ones i can think of are as follows in no particular order: (please add to the list - i'm not too keen on the euro brands)
BMW
Mercedes Benz
Lexus
Infiniti
Jaguar
Saab
Volvo
Acura
Cadillac
...
...[please add]
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which brand stands on top in terms of image and status?
which brand stands on top in terms of $$$?
which brand stands on top in terms of quality?
which brand stands on top in terms of customer service?
we had a discussion in our marketing class about the status image of MB after it introduced the C-class into the market as an 'affordable' mercedes and how it would detract from MB's image as a hi-end luxury car brand.
we also talked about how BMWs are normally affiliated with young professionals as well and how BMW had to work hard to scrap that image.
so what do you guys and gals think?