Originally posted by roopi
Because I believe no business would actually provide their costs to the public.
Sure there are incentives/holdbacks/rebates whatever you want to call them to the dealer from the manufacturer so they can make a profit if they sell at $500.00 over 'dealer invoice' but in my eyes that lowers the actual dealer cost. Sure the manufacturer sells the vehicle to the dealer for $50k and provides and invoice however they really only pay $45k for that vehicle because of incentives/holdbacks/rebates. So in my eyes the dealer invoice is worthless.
Have you ever used Unhaggle or Car Cost Canada? From my experience I can pay for the report and I get a call/email 30 minutes later from the Unhaggle/Car Cost Canada 'preferred dealer' (which actually means the dealer who pays Unhaggle/Car Cost Canada for the lead). I can offer a set percentage over the 'dealer invoice' price and a deal can be done in 30 minutes. To me it just seems too easy.
I can be completely wrong on all of this but it's just my thought. I've worked in retail/wholesale/manufacturing and this information isn't just given out the way car dealers supposedly do.
I've used carcost many times, and that's how I shop generally.
I'd like to invite our resident salesman Ryan to chime in. Dealer invoice is what they pay. The manufacturer incentives are always deducted from the invoice price.
Nobody really knows about dealer holdback, but for example it's 3% on a new GT-R.
I've seen a SVT dealer invoice on a GT350R and lo and behold it matches. They wouldn't allow me to take a copy unfortunately.
Anyway you're entitled to your opinion of course. I just don't want false information spread is all.
"The most merciful thing in the world, I think, is the inability of the human mind to correlate all its contents... some day the piecing together of dissociated knowledge will open up such terrifying vistas of reality, and of our frightful position therein, that we shall either go mad from the revelation or flee from the light into the peace and safety of a new Dark Age."
-H.P. Lovecraft