It's hard to find a truly original design these days as it's a copycat industry. That said the Koreans have stolen a lot from Audi over the years as well as other manufacturers for their interior and exterior styling. Hyundai styling seems to be a step ahead of Kia and I agree with others that look at the front end of this car and see lowly Optima. Otherwise in person it's not a bad looking car.This quote is hidden because you are ignoring this member. Show Quote