Originally Posted by
Mitsu3000gt
The entire Apprentice reality show is based on the assumption that he is such amazing business man. It's always been his brand and his gateway to being a 'celebrity'. He even sells the naming rights of "Trump" to other businesses and hotels to bolster their image.
Many of his supporters literally believe anything he tells them, like some of the dangerously misleading claims he makes about COVID. It's actually stunning what they will take as fact so long as it comes from Trump. I think he has a lot more influence on his base than you realize, and his base is extremely loyal - polling shows that his support base doesn't really change significantly one way or the other regardless of what he does, but he also doesn't seem to get any new supporters.