Actor Ryan Reynolds Sells His Gin Brand For A Reported $610 Million

[89coupe]

https://www.forbes.com/sites/bradjap...d-610-million/

Nice score!

[shakalaka]

Another example of a brand name selling itself, rather than the actual product...

[Buster]

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Another example of a brand name selling itself, rather than the actual product...

That's the world of spirits.

Most of those specialty bourbons and such are made by a few distillers. Vodka is just water and ethanol.

Tons of microbrewers contract out their production to commercial breweries.

It's all marketing.

[dirtsniffer]

I've had the gin a few times. Preferred it to a few of the common brand's I've had.

[mr2mike]

Falls short of Clooney's Tequila.
https://www.cnbc.com/2017/06/21/geor...1-billion.html

[davidI]

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Another example of a brand name selling itself, rather than the actual product...

I've really gotten into blind tastings lately - great way to cut through the marketing and find something you really like.

[ExtraSlow]

Good for him. It's all marketing an image rather than producing a different product, but that makes it all the more impressive when someone succeeds at it.

[ercchry]

Click bait title... Ryan looks to be retaining the partial ownership in the singular brand that is part of the transaction

[nzwasp]

He owns a mobility company too right?

[Xtrema]

I thought his cut is only around $70-$80M. Yeah, ONLY

Still a good pay day for basically just marketing it.

[ZenOps]

Never tried, no idea if worth. That being said: Finally listened to a Kanye song for the first time. Not sure if worth $1.3 Billion, but I sure do prefer Dre.