Originally Posted by
tirebob
There is a give and take, of course. If a person is only looking at one time purchase of a product, 30% is a lot, but for many people other involved costs and/or security can come into it.
For example, things like labour costs are often more when supplying your own new tires versus someone buying tires, and I am no exception. I am not a complete rapist like some shops can be in that scenario, but I do charge a little more (Usually $10 a tire for most everyday stuff but more for time consuming jobs like oversized off-road tires etc). Labour for the most part is break even if you calculate total overall costs of keeping a good staff, doors open, premium level equipment et all, so I won't do it for break even and there has to be a few extra bucks in it for me from the sale of the goods.
People also value the little extras I do for clients like helping them with free flat repairs, rotations, etc, and you have to understand that for a shop like me that does not do mechanical, it isn't a lost leader to make me more money on finding jobs.
Relationships matter too. I can't tell you how many customers I regularly help outside of the sale, even with things that may seem silly to some, but to the person you are helping it is invaluable, like helping someones grandparents out in Toronto get the right information even though they will never buy from you just because your client trusts you, or you smashed a curb and wrecked a rim or tire I have sold you, so rather than profit from a shitty situation and even though it has nothing to do with being a warranty issue, I try get them a replacement for dead cost and not charge any labour to change it all. Or knowing they had something shitty happen in their lives and are having a tough go of it but they need tires and I just want to try and help things be a bit better and give them a free set of decent used ones to keep them going without taking any money.
The list goes on and on and by no means am I trying to make this about "look at me I am such a good guy blah blah" bullshit. I am more just trying to show that there is value outside of "just a tire" when it comes to supporting local business and keep money in your community. Human connections matter, and we are losing that all in a race to the bottom. Once we all get there, I believe there will be a lot of regrets when there is no longer anyone who gives a shit and quality of everything sucks but you have nowhere to turn because it is your only option now. I am not saying that is a reason to be blatantly ripped off, but thinking big picture, it warrants careful consideration.