Originally Posted by
killramos
Real Estate brokers stem from an antiquated system where there was an inequality of RE information between the general public and the broker community ( union? Whatever you want to call their cool kids club ).
Most of that informational gap evaporated a long time ago, and continues in that direction. The cost of entry to undercut a realtor today is reasonably low.
Buster is correct that this is a market that is ripe to be arb’d downward. It has happened to most other transactional brokers in other sectors. It would be ignorant to claim immunity from this.
As an incumbent of that system, it would behoove you to understand this and your forward plans should focus on cost reduction and/or differentiation as a defensive strategy to protect your margins. Rather than passive aggressive humble brags while you hide your head in the sand which seems to be your preferred method. Hopefully you realize that your candour is obviously off putting, odd for a role that so significantly relies on like ability. Doubling down on this seems like a bad strategy.
This is pretty basic stuff.